Social Media Manager

*** This is an NBN Connect post on behalf of another organization. ***

An internationally recognized specialist and online retailer of high-end diamonds and jewelry, with expertise in natural fancy colored diamonds and gemstones is seeking a Social Media Manager.

Job Description:

Are you a creative, independent, and charismatic individual passionate about the world of high-end diamonds and jewelry? Do you have a knack for creating engaging social media content and building a strong online presence? We seek an expert in the field who can craft a compelling social media strategy, create original digital content, and capture the essence of our brand through photos and videos.

Key Responsibilities:

• Social Media Strategy: Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and traffic across various platforms (Facebook, Instagram, TikTok, YouTube). Stay up-to-date with social media trends and adapt our approach accordingly.
• Content Creation: Create innovative, high-quality content that resonates with our audience. This includes creating visually appealing posts, videos, and stories by visiting workshops to capture behind-the-scenes moments and develop educational videos about the diamond world.
• Stay Updated on Brand News: Keep a close watch on the brand’s developments, including the launch of new collections, special events, and industry insights. Ensure that these updates are communicated effectively through social media.
• Community Engagement: Create a vibrant online community around the brand. Engage with followers, respond to comments, and actively participate in conversations related to our industry.
• Editorial Calendar: Manage and maintain a content calendar to ensure a consistent online presence, coordinating posts with important company events, product launches, and trends.
• Photography and Videography: Capture captivating photos and videos outside of the office, showcasing our products, services, and brand in a visually appealing way.
• Collaboration: Work closely with the marketing team to participate in photoshoots, providing valuable content for social media. This includes showcasing the company’s values, culture, and insights.

Qualifications:

• A native-level English speaker.
• Proven experience in social media management and content creation, ideally in the luxury or jewelry industry (portfolio requested).
• Strong understanding of social media platforms.
• Excellent written and verbal communication skills.
• Experience in email marketing is a plus.
• A keen eye for detail and aesthetics.
• Demonstrated creativity and the ability to think outside the box.
• Ability to take high-quality photos and videos.
• A charismatic, dynamic, independent personality and a good team player.
• Must have at least three years of social media management.