User Acquisition Manager

What makes Workiz unique?

This is a special place with a unique combination of brilliance, spirit, and just all-around great people. Here, if you’re willing to do more, your career can take off. We are a leading SaaS company for the field service industry, one of the most recession-proof and lucrative industries today.

Workiz is located in the heart of Tel Aviv, just a short walk from the Hashalom train station. Our open-space offices can accommodate our 100+ employees and when we are not hard at work, you can find us relaxing with a cup of coffee on the balcony or surfing the TLV beaches. Workiz understands that you have a life outside of the office, so we have a flexible work week that allows you to work 3 days from the office and two days from home, but you won't want to miss happy hour!

Who are you?

If you are a driven and results-oriented User Acquisition Expert with a passion for Facebook, social media, and search advertising, we encourage you to apply for this exciting opportunity at Workiz. Join us in our mission to help service businesses thrive and shape the future of service management software. Please submit your resume and a cover letter detailing your relevant experience and accomplishments.

So, what will you be doing all day?

• Social Media Advertising: Plan, execute and optimize paid advertising campaigns on Facebook and other social media platforms to acquire new users and retain existing customers for Workiz.
• Search Advertising: Manage and optimize paid search advertising campaigns, including Google Ads, to drive user acquisition and conversions for Workiz.
• Budget Management: Manage advertising budgets exceeding 1 million dollars annually, ensuring efficient allocation and cost-effective user acquisition.
• Landing Page Optimization: Continuously improve and optimize landing pages to enhance user acquisition and conversion rates, aligning with Workiz's mission of helping service businesses succeed.
• Creative Strategy: Lead and manage the creative process, collaborating with designers and copywriters to produce compelling ad creatives that resonate with the target audience and effectively communicate Workiz's value.
• Ad Creation: Develop ad copy and creative assets for various marketing channels, ensuring brand consistency and a strong value proposition that showcases Workiz's solutions.
• Performance Analysis: Analyze campaign performance, track key performance indicators (KPIs), and provide insights to drive data-driven decision-making and continuous improvement in Workiz's user acquisition efforts.
• A/B Testing: Conduct A/B tests to refine ad creatives, copy, and landing pages, aiming for higher conversion rates and a better return on investment (ROI) for Workiz.
• Market Research: Stay current with industry trends and competitor strategies to identify growth opportunities and keep Workiz ahead in the service business software market.
• Reporting: Prepare regular reports and present findings to the marketing team and senior management, detailing campaign performance and optimization strategies that align with Workiz's business objectives.
• Collaboration: Collaborate with cross-functional teams at Workiz, including product development and analytics, to align user acquisition efforts with the company's overall growth strategy.
  
  

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in user acquisition, with a strong focus on Facebook, social media platforms, and search advertising (Google Ads).
• Proven track record of managing budgets of over 1 million dollars per year.
• Exceptional analytical skills with the ability to draw actionable insights from data.
• Proficiency in advertising platforms, analytics tools, and ad creative software.
• Strong project management and leadership skills.
• Excellent communication and presentation skills.
• Detail-oriented, creative thinker, and a problem solver.
• A deep understanding of target audiences and market trends.
  
  

• Technical understanding using Google Tag Manager
• Technical understanding of working with Facebook CAPI
  
  

• You’ll actually love the product you work with and the people too:)
• Excellent benefits
• Team players. Rockstars without the ego. Fast learners that work hard and get S*** done.
• There is no such thing as a bad idea
• 40% female %60 male
• You can grow your career in any direction you choose
• Diversity isn’t just a buzzword
• We know how to have fun! Join our surf club, ping pong tournaments and other spontaneous activities. Oh, and we throw some killer parties
• We build our people up. Every team member is treated as a long-term investment and we recognize the value in always nurturing and training them so they can go above and beyond in their skills and job duties