Israel Marketing Director

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we're building the delivery of (almost) everything and you'll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn't always easy, but it's definitely exciting. Here you'll learn more, build more, and ship more than in most other companies. You'll be challenged a lot, but also have a lot of fun on the way. So, if you're a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

We are seeking a commercially driven and strategically strong Marketing Director to lead growth and market development in Israel.

In this role, you will own the full marketing and growth agenda for Israel—shaping and executing integrated strategies that drive market penetration, customer acquisition, revenue growth, and long-term brand strength. As the senior marketing leader in the country, you will partner closely with the Country GM, Consumer Business, Finance, and cross-functional teams to ensure marketing investments are tightly aligned with commercial priorities and operational realities.

Reporting to the Global Senior Director of Marketing, this role combines strategic leadership, financial discipline, and hands-on market execution in one of our key markets, holding ownership of marketing in Israel.

Key Responsibilities
Country Growth Strategy & Leadership
Define and lead the comprehensive growth strategy for Israel across marketing and consumer business initiatives
Translate company-wide growth priorities into locally relevant plans tailored to Israel's market dynamics
Act as the strategic marketing counterpart to the Country GM and local leadership team
Ensure strong alignment between marketing activity, commercial objectives, and operational capacity
Integrated Marketing & Commercial Alignment
Oversee all marketing efforts in Israel, ensuring inclusion of Wolt+, New Verticals (NV), and other relevant business lines in planning and execution
Partner closely with the Consumer Business team to align promotional strategy, assortment priorities, and demand generation
Ensure cohesive campaign planning across brand, performance, CRM, media, and partnerships
Balance short-term performance drivers with long-term brand and market development
Budget Ownership & Financial Governance
Own and manage the country growth budget with clear accountability for ROI and financial outcomes
Allocate resources strategically across channels and initiatives based on impact and incrementality
Forecast growth outcomes and align investment plans with financial targets
Adjust allocations dynamically in response to performance and market shifts
Campaign Execution & Performance Optimization
Lead execution of country-level growth campaigns across channels
Leverage data-driven insights to optimize acquisition, engagement, retention, and resurrection efforts
Monitor performance against defined KPIs and implement corrective actions where necessary
Build structured learning loops to improve marketing effectiveness over time
Market & Competitive Intelligence
Continuously analyze the Israeli market landscape to identify growth opportunities and competitive risks
Translate market insight into actionable strategy
Anticipate shifts in consumer behavior and local category trends to maintain competitive advantage
Team Leadership & Capability Development
Lead and mentor the country marketing team, fostering a culture of accountability, innovation, and experimentation
Strengthen collaboration between marketing, operations, finance, and commercial teams
Build strong local capabilities while ensuring alignment with global standards and governance
Qualifications
8–12+ years of experience in marketing, growth, or commercial leadership roles, ideally within high-growth or competitive markets
Proven track record of delivering measurable customer and revenue growth at country level
Strong financial acumen with experience managing and optimizing marketing budgets
Experience working closely with country-level leadership and cross-functional teams
Strong analytical capabilities combined with strategic thinking
Ability to balance hands-on execution with long-term strategic planning
Experience operating in fast-paced, performance-oriented environments

Our Commitment to Diversity and Inclusion

We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.