CEE BU Brand Manager Corega

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

CEE BU Brand Manager Corega

In this role you will be responsible for creating the strategy for comms and innovation pipeline, as well as marketing plans for Corega brand in CEE.

You will ensure that we make the right strategic choices for Corega and this is deployed across the CEE markets with excellence. You will manage a Non-Working Media budget to deliver the adopted/adapted assets across Consumer and Shopper for a Priority Brand/Brands in a set of markets, and leads CCAT approval for those assets with support from the LOC marketing team. This role also leads creation of Consumer and Shopper assets when no appropriate assets exist from the Category or Design Markets. A key part of the role will be influencing a number of key strategic partners including the cross-functional team and the LOC marketing teams to ensure buy-in to recommended strategies and plans.

Other responsibilities:

• Supporting and contributing to Area Marketing Manager and Director in long-term Corega and total OHC strategy creation
• Creating MAP 1 and MAP 2 (media planning phases) with LOC input, and in partnership with the Area Expert and Digital teams. This includes recommending the appropriate investment levels to ensure Brand/Brands financial objectives are met in a set of markets.
• Leads effective portfolio prioritization and resource allocation for Corega across a set of markets to win in market
• Leads innovation projects until execution phase
• Briefs the Media Agency to create winning plans across all channels.
• Identifies consumer and shopper insight gaps for a set of markets and develops plans to address gaps.
• Leads plans deployment with LOC marketing and commercial teams.

Why you?

Qualifications & Skills:

• Experience in brand marketing, ideally OHC or personal care categories with consumer healthcare, FMCG, developing brand strategies and activation plans, inclusive of media management
• Experience across commercial functions including either direct account management or category management or trade/customer marketing desirable
• Experience or strong understanding of shopper marketing
• Understanding of local trade across all channels, and consumer/shopper behavior within each channel
• Knowledge and understanding of local, national consumer and shopper trends and business environment factors.
• Proven expertise managing and motivating outside agencies and vendors
• Good and developing level of influencing skills to drive buy-in to recommended strategies and plans both with senior audiences (e.g., General Managers, Area GM) and peers in the LOCs (e.g., LOC Brand Managers)

#Li-Hybrid

Opportunities for growth

None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication. Energy. Effort. So we look to reward your contribution with a benefits package depending on each CEE locations. More detailed information will be disclosed at a further stage of recruitment process.

Why Join Us?

The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people. So join us, as we build one of the world’s leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behavior. Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives. The way we see it, every day is an opportunity for better. And we’re going all in to realize it.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.