Marketing Automation Specialist

NetApp’s Cloud Innovation Center TLV develops advanced and impactful SaaS products in partnership with AWS, Azure, and Google Cloud, solving the world’s most critical and complex challenges global organizations face when transitioning data and workloads to the cloud.

We are looking for an enthusiastic Marketing Automation Specialist with hands-on experience, technical and analytical chops, and a can-do attitude.

As a Marketing Automation Manager, you will play a vital role in driving acquisition and retention strategies. This role requires a comprehensive understanding of CRM and marketing automation platform management, Email Marketing, lead lifecycles, and marketing workflows.

Responsibilities-

• Platform Management - Lead and manage our marketing automation platform, overseeing the setup, optimization, and execution of omnichannel campaigns and user journeys.
• Email Marketing – end-to-end execution, including segmentation, testing, and deployment of impactful email campaigns.
• Integrations - Integration with CRM and assist in the integration of additional platforms into the marketing automation software.
• Marketing Ops - Support essential marketing operations initiatives such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
• CRM - Drive continuous improvement of CRM operational processes, leveraging data-driven insights and implementing best practices.
• Enablement - Support the Sales team by planning, creating, and delivering inbound/outbound sales-oriented outreach/sequences for high-intent leads or accounts.
• Segmentation - Implement effective campaign segmentation and adhere to established contact/business rules.

Requirements & Responsibilities

• At least 4 years of experience in marketing automation and Email Marketing
• Hands-on experience with marketing automation and CRM systems such as Marketo, HubSpot, and Salesforce
• Extensive knowledge of campaign management/engagement platforms.
• Strong analytical skills and understanding of data system concepts, databases, and business intelligence.
• Experience working with ZoomInfo
• Experience in Integrations with CRM and additional platforms into the marketing automation software.
• Excellent written and verbal communication skills in English.
• A proactive and self-driven approach to problem-solving, identifying opportunities for improvement, and implementing innovative solutions.
• Thrive in a fast-paced environment, meeting tight deadlines and objectives.