Marketing Director

Position Overview:

As the Marketing Division Manager, you will play a pivotal role in developing and executing our B2C marketing strategies. You will lead a team of creative professionals and work closely with cross-functional teams to ensure that our marketing campaigns resonate with internet users, meeting their needs and requirements effectively.

You will also be responsible for predictable and sustainable growth of the consumer businesses user base by aligning company resources, defining differentiated go-to-market strategies, that directly connect to the profitability of the business.

Key Responsibilities:

• B2C Marketing Strategy: Develop and implement comprehensive B2C marketing strategies that align with the company's objectives and resonate with internet users.
• Ability to map a customer journey including analysis and generating reports to identify trends.
• Develop full funnel demand generating strategies, from very top funnel awareness through solution and need awareness, all the way to converted high-quality MQLs and campaign ROI.
• Deeply understand the needs, preferences, and behavior of our target audience in the online space.
• Oversee the creation of engaging and results-driven marketing campaigns across various digital channels, including social media, email, content marketing, and SEO.
• Utilize data analytics and performance metrics to evaluate the success of marketing initiatives, making data-driven decisions to optimize future campaigns.
• Stay up-to-date with industry trends, competitor activities, and emerging technologies to keep our marketing strategies innovative and competitive.

Qualifications:

• Proven track record of at least 5 years Director, Senior position in a B2C online company
• 10+ years of managerial experience in building and managing a team.
• Exceptional understanding of internet user behavior and trends.
• Strong leadership and team management skills.
• Analytical mindset with proficiency in data-driven decision-making.
• Excellent communication and interpersonal skills.
• Creative thinking and the ability to think outside the box.
• Bachelor's degree in Marketing, Business, or a related field. MBA preferred.