Demand Generation Manager (Maternity Leave Replacement)

At JFrog, we’re reinventing DevOps to help the world’s greatest companies innovate -- and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit, and just all-around great people. Here, if you’re willing to do more, your career can take off. And since software plays a central role in everyone’s lives, you’ll be part of an important mission. Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production - a concept we call “liquid software.” Wouldn't it be amazing if you could join us on our journey?

We are looking for an experienced ABM & Strategic Customer Marketing Manager. This person should have expertise in crafting and executing successful ABM campaigns to drive new business with enterprise accounts as well as growth customer marketing to strategic accounts to increase usage, upsell and cross-sell. Demand generation, acquisition while collaborating closely with sales, marketing and various regional and global teams.

We are looking for a data-driven and tech-savvy professional who can take full ownership of integrated campaigns, uncover new opportunities, move quickly, and get the job done! If you’re looking to roll up your sleeves, make an immediate impact, and be a high-visibility marketer within the organization, this role might be for you.

The ideal candidate will have experience in focusing on NB growth as well on the success and growth of our existing customer base by understanding their needs through data, interaction, and insight and applying customer relationship management techniques and innovative campaigns that nurture retention and business growth with a customer-centric approach.

As a Demand Generation Manager in JFrog you will...

• Own strategic marketing to increase share of wallet with existing strategic customers leveraging a plethora of marketing tools, channels, tactics, and methods like ABM, and Enterprise Marketing to achieve business goals.
• Gain a deep understanding of customers, products, personas, messaging, and the buyer’s journey to drive growth opportunities. Develop, maintain, and execute ABM and demand generation campaigns for acquisition, in close collaboration with Sales Development and Sales and other marketing functions.
• Build sustainable, and predictable yearly, quarterly and monthly programs as well as peak events through localization and activation of global initiatives as well as building bespoke ABM campaigns from scratch for multiple territories.
• Analyze, and report campaign performance for ongoing optimization.
• Leverage marketing automation, ABM and CRM systems to streamline, automate and measure all marketing tasks.
• Create and build high impact marketing initiatives to increase adoption with renewals, referrals, up-sell and cross-sell opportunities.
• Lead, manage and activate customer engagement programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding, and ongoing nurture campaigns.
  
  

• A marketing veteran of at least 10-15 years, with minimum of 4 to 6 years of full-time B2B Enterprise ABM or Strategic Customer marketing experience in demand-generation roles, of which, at least 2 years of SaaS experience in a global environment.
• Knowledge of using a wide variety of tactics and best practices in modern marketing: ABM, persona-centric demand generation, webinars, PPC, events, marketing automation, pipeline acceleration, etc.
• Experience partnering with BDRs and sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along the buyer’s journey.
• Ability to think strategically, prioritize tasks, execute with attention to detail, and meet deadlines while working on multiple projects simultaneously in a fast-paced environment.
• A sophisticated communicator with excellent presentation skills and confidence in communicating with senior-level sales and marketing managers.
• A leader’s mentality with experience managing third-party vendors including agencies and contractors and great stakeholders management skills.
• Hands-on experience with lead forecasting, reporting, and analysis and demonstrated ability to gain actionable insights from data.
• Must be an efficient self-starter who excels at multitasking and thrives in fast-paced and demanding environment.
• Familiarity with B2B lead generation funnels, forecasting, and sales processes.
• Advantage for working with salesforce, tableau, 6sense, clickup.
• English level - high proficiency.