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You will be responsible for sportsbook vertical performance for the 888 Sport brand in the multiple markets that fall under Rest of World. The role is focused on ensuring the Sportsbook reaches targets with a strong commercial focus coordinating between multiple resources and departments.

As a CRM Manager you will be responsible for creating and managing all user communication and offering, while constantly optimizing various KPIs. Job will require creation of marketing campaigns from head to toe, and full analysis of the ongoing activity in the sport client. You would also be working closely with Commercial, Operations and Country managers, Product, Trading, Client Management and Risk teams to deliver best experience in each of the markets and increase Player Retention.

By joining us, you will enjoy a hybrid work model, combining in-office work with remote work (work from home) during the week.

Your Role:

• Driving growth on Sportsbook product vertical in all ROW markets.
• Initiate and develop a marketing strategy for improving user performance and increase profitability, manage and promote marketing projects from head to toe while working with numerous operational interfaces.
• Develop & manage both mass market and segmented marketing strategies for existing players, while utilizing various channels & marketing tools
• Work closely with Sports Trading, Client Management and Risk teams to ensure Sportsbook offer is optimized.
• Keep up to date with industry trends and provide competitor analysis where relevant.
• Constantly evaluate promotions and optimize them to improve performance.
• Manage the bonus spend budget and ensure campaigns are helping to achieve the overall targets.

Your Skills:

• You have at least 2+ years of experience in CRM or experience in a similar marketing role.
• You have a bachelor’s degree in the field of management/ Economics or any equivalent field.
• You have deep knowledge and passion for sports.
• You have fluent English.
• You have excellent analytical and presentation skills.

You have a major advantage if

• You have experience in CRM in Sport betting or Gaming.
• You have additional languages.

More about 888 Group

As one of the world’s leading betting and gaming companies, the 888 group provides customers a fun, fair, and safe experience worldwide, underpinned by its state-of-the-art technology and content-rich products. In 2022, the Group acquired William Hill, creating a global industry leader by combining two highly-complementary businesses and two of the industry's leading brands.

The combined group is operating from 15 offices worldwide and employs over 12,000 people globally. The Group invests in a working environment that enables our people to flourish along with our business. We believe in talent development and investing in our people. Our unique culture and spirit are built on the values of fairness, collaboration, and continuous progress, with the purpose of bringing unrivaled moments of excitement to people's day-to-day lives. The Group’s mission is to remain employee-centric and to attract and retain the best talents by providing a rewarding environment with ample opportunities for personal and professional development.

More about the Department

You will join forces with the best team ever (seriously). You must be a “people’s person” & team player, able to lead different initiatives and projects within the business unit, collaborating with multiple stakeholders to reach the departments targets.