Product Marketing Director

A growing startup company is seeking a strategic and hands-on Product Marketing Director to
lead the company’s product storyline, strategic analysis, and market execution. This role is ideal
for a marketing leader with deep experience in B2B SaaS and Enterprise Software, particularly
in complex technology domains such as Modernization, APIs, Integration Platforms, and Digital
Transformation.
The successful candidate will combine strong business and technical acumen with the ability to
translate sophisticated product value into compelling market narratives, competitive
intelligence, and high-impact social and event-based engagement.

Key Responsibilities
- Product Storyline & Positioning: Lead and own the company’s global product narrative,
strengthening Company’s positioning as a thought leader in Modernization, APIs, and
enterprise integration.
- Strategic Analysis & Competitive Intelligence: Conduct deep strategic analysis of the
market landscape and develop “battle cards” and competitive positioning to empower
the sales team.
- Go-to-Market Execution: Create GTM strategies for new products, solutions, and
industry verticals, ensuring tight alignment across the revenue funnel with Sales,
Product, and Customer Success.
-Social Media & Communications: Control and execute the global social media strategy,
building strategic narratives and visualizations to engage both technical and business
audiences.
- Event Planning & Management: Oversee the planning and execution of industry events
and webinars to drive brand awareness and pipeline.MU
- Performance Measurement: Own the measurement and optimization of marketing
initiatives, including MQLs, SQLs, and the overall enterprise marketing funnel.
- Resource Management: Manage global marketing vendors, agencies, and budgets
effectively to maximize market impact.
דרישות התפקיד
Requirements:
- Experience: Minimum of 5 years in B2B marketing, with a proven track record in B2B
and Enterprise go-to-market.
- Domain Expertise: Deep understanding of complex enterprise technologies, including
digital transformation, Mainframe modernization, legacy systems, APIs, cloud platforms and integration ecosystems
-Content & Narrative: Demonstrate ability to craft compelling product stories and translate technical features into business value
-Strategic Execution: Proven ability to create strong market impact with limited resources, combining high-level strategic thinking with hands on execution
-Communication: Fluent, Business-level English, experience working with global markets, such as the US and Europe is a significant advantage
-Tools: Strong command of Marketing Automation platforms, CRM systems and social media management tools
- Mindset: Creative and resourceful problem-solver who thrives in fast-paced, dynamic
environments.
Impact & Value to the Company
- Brand Authority: Strengthen company’s global brand through a unified and
sophisticated product storyline.
-Sales Enablement: Provide the tools and strategic analysis (battle cards) necessary to
accelerate enterprise pipeline and revenue.
- Integrated Connection: Create a strong, integrated connection between Brand, Product,
and Sales.

Full-time position | Location: Petach Tikva