Senior Email Marketing Specialist

We are a parent company that represents four DTC brands, each catering to different niches within the e-commerce industry. At EMATER, we specialize in providing end-to-end solutions, covering every aspect of e-commerce from A to Z. Our dedicated team is committed to delivering excellence in all areas, including product development, customer satisfaction, and upholding the highest standards that meet and even surpass the bars set by industry giants.

We are looking for a Senior Email Marketing Specialist who will be responsible for managing our company's email marketing campaigns and maximizing revenue opportunities from the company's customer database.

Responsibilities

• Creating an email/sms strategy to increase customer engagement and lifetime revenue
• Work on improving deliverability metrics
• Write sales-driven copy
• Create and manage a consistent A/B testing strategy
• Manage lists and create segments
• Work on dedicated sales funnels for returning customers
• Analyze performance and create reports
• Collaborate with copywriting and creative team to understand brand messaging
• Improve the customer loyalty program
• Deeply understand the customer, their needs, wants, demands, and desires;
• Performs other duties as assigned.

Qualifications

• Strong direct-response copywriting skills
• CRM, subscription or loyalty program experience;
• 2+ year of online marketing experience heavily focused on customer retention, ideally in an e-commerce digital first brand in a fast growth environment and at scale;
• Expertise in quantitative and qualitative customer research;
• Experience with analytical tools and platforms;
• 2+ years within one company focusing on the customer journey;
• Significant experience with A/B testing required;
• Analytical, quantitative and qualitative skills including a strong understanding of online marketing, with experience in rigorous performance data environments and desire to test and learn;
• Successfully tested into and launched retention efforts at scale;
• Both ‘direct response’ and branded campaign experience, and have driven meaningful results;
• Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast-paced environment;
• Strong management, leadership, influencing, and communication skills: listen, mentor, inspire, motivate and teach by example;
• Thoughtful and self-reflective, willingness to learn.  Team player, hard-working, and resourceful;
• Demonstrated success in back-end marketing, with the ability to be self-directed, and intrinsically motivated.