UA Manager

We’re looking for a dynamic and innovative Senior User Acquisition Manager to help elevate our user acquisition strategies and support continued growth in the mobile gaming industry.

This is an opportunity to work in a creative, collaborative environment where your ideas matter, with the ability to directly impact growth, performance, and player acquisition.

Responsibilities

✓ Plan, launch, and optimize UA campaigns across multiple platforms, including DSPs, SDK networks, affiliates, and incentivized networks.

✓ Partner with the Creative team to design, test, and refine high-performing ad creatives and marketing assets.

✓ Perform in-depth data analysis on campaign performance, player behavior, and funnel metrics to identify growth opportunities.

✓ Design and run structured A/B tests to discover new channels, partners, and growth opportunities.

✓ Monitor industry trends and competitors to stay ahead of market shifts and emerging opportunities.

✓ Build and maintain strong relationships with acquisition partners and platforms.

✓ Collaborate closely with Product, BI, and Creative teams to execute and align growth strategies.
דרישות התפקיד:
Requirements

✓ 3+ years of experience in Performance Marketing or User Acquisition, ideally within the mobile gaming industry.

✓ Hands-on experience in the Mobile Applications industry is required.

✓ Experience working with gaming studios, affiliates, brand marketing, DSPs, or SSPs is a strong advantage.

✓ Strong analytical mindset with the ability to translate data into actionable insights.

✓ Proven track record of managing and optimizing campaigns with measurable ROAS and user growth.

✓ Growth-oriented mindset with experience running structured experiments and A/B tests.

✓ Advanced Excel / Google Sheets skills.

✓ Experience with BI tools such as Looker or Tableau.

✓ Experience with MMP platforms such as AppsFlyer or Adjust.

✓ Passion for gaming and a genuine curiosity about player behavior.

✓ Fluent English, both written and spoken.

✓ Bachelor's degree in Business, Marketing, Economics, or a related field.