Senior UA Manager

We are a performance-driven platform operating at scale, driving hundreds of thousands of users monthly into rewarded gaming and app experiences. We focus on high-intent users, deep in-app progression, and monetization efficiency, leveraging data, automation, and creative excellence.

We’re looking for a User Acquisition Manager to own and scale our paid growth efforts across major ad networks and social platforms, with a strong focus on gaming traffic and creative optimization.

Responsibilities

✔ Own end-to-end user acquisition strategy and execution across:
Google (UAC)
DSPs: AppLovin, Moloco, Mintegral
Social: Meta (Facebook/Instagram), TikTok

✔ Manage and scale large UA budgets with a strong focus on ROAS, retention, and in-app progression

✔ Work closely with MMPs — AppsFlyer / Adjust / Singular — to ensure correct tracking, attribution, and event mapping

✔ Analyze cohort performance and optimize based on downstream KPIs

✔ Develop a deep understanding of app activity signals: install → event → revenue → progression

✔ Lead creative strategy and optimization: brief, test, analyze, and iterate on video, playable, and static creatives

✔ Build creative testing frameworks by geo, audience, and network

✔ Collaborate with product, monetization, and BI teams to align UA with business goals

✔ Identify scaling opportunities, new channels, and emerging ad formats

✔ Stay on top of industry trends in mobile gaming, rewarded traffic, ad tech, and AI tools for marketing optimization
דרישות התפקיד:
Requirements

✔ 3+ years of hands-on mobile UA experience

✔ Proven experience managing Google UAC and DSPs such as AppLovin / Moloco / Mintegral

✔ Experience with Meta & TikTok Ads

✔ Deep understanding of MMPs and attribution models

✔ Strong analytical skills with the ability to turn data into actionable insights

✔ Experience with creative optimization at scale

✔ Gaming experience — strongly preferred: mobile games, rewarded traffic, or gaming UA

✔ Experience working with AI tools for campaign analysis, creative ideation, optimization, or workflow automation

✔ Ability to work independently in a fast-paced, performance-oriented environment

Nice to Have

✔ Experience with rewarded or incentivized traffic

✔ Knowledge of SKAN / Privacy Sandbox / post-IDFA optimization

✔ SQL / BI tools experience

✔ Experience scaling UA in high-volume environments