Associate Brand Manager – Pre-Mix New-To-World

Job Description :

Job title: Associate Brand Manager – Pre-Mix New-To-World

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Guinness, Smirnoff and Smirnoff ICE, Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and The Cocktail Collection, which pulls together many of our best trademarks in a convenient, ready-to-serve format.

Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere.

One of Diageo’s top priorities is winning in Pre-Mix—single serve ready-to-drink and multi-serve ready-to-serve. The core categories within this area are:

the Seltzer category (Like Lone River) FMB (flavored malt beverages – like Smirnoff Ice) RTD – Ready to drink – spirit brand and “mixer” in a can or bottle (Smirnoff Vodka Soda and Loyal) RTS – Ready to Serve – a spirit cocktail that is ready to pour into a glass—like our Cocktail Collection flag shipped by brands like Ketel One and Bulleit.

In a world where people are looking for convenient and portable solutions – these categories are very much on trend. Pre-mix formats are a key driver across all spirits categories. On top of an existing successful Smirnoff FMB/Seltzer business, Diageo is not just here to play, but to WIN in Pre-Mix with bigger, better launches and more innovation.

We are looking for a high-energy, agile individual who can make an immediate impact while they learn and grown in the Associate Brand Manager role. As part of the brand team, this person will be responsible for influencing multiple internal and external partners as we look to shape the future of the Ready to Serve category.

Purpose of Role

In this role, you will be part of the US Pre-Mix New-To-World (NTW) brand marketing team, reporting to the Senior Brand Manager for NTW. The NTW team is the incubator for our small brands. Today, the team manages Loyal 9—a delicious RTD brand concentrated in the northeast. You will also play a key role in launching 3+ new brands per year, working alongside the NTW team to incubate and scale these brands. Success in this dynamic position will require a general management approach to business building, coupled with strong leadership in foundational brand building. Pre-mix is a top priority within Diageo, and this role will be pivotal in driving significant growth in whitespace areas of the fast-growing pre-mix category.

Summary of Responsibilities:

Strategic Brand Building:

Develop and execute bespoke business models for portfolio brands
Drive transformational growth by implementing best-in-class brand building strategies

Business Development:

Lead entrepreneurial initiatives to identify and capitalize on new business opportunities
Manage end-to-end business models, from concept creation to execution

Brand Management:

Collaborate on the development of brand equities and visual identities
Drive marketing development strategies to enhance brand impact
Help establish commercial route-to-market frameworks to drive brand visibility and accessibility
Deliver business insights and performance analytics and ad hoc reporting
Manage brand budgets including regular reporting and ongoing investment optimization / M&E
Drive internal PR, celebrating brand successes and delivering key brand info across Diageo
Collaborate with cross-functional teams to ensure alignment and execution of marketing plans
Build day-to-day relationships with agencies and internal cross-functional partners driving for greatness in creative, communications and commercial planning

Required Experience:

MBA or equivalent experience preferred, undergraduate degree required
3-5 years marketing experience with proven track record of crafting / implementing successful strategies
Consumer goods experience preferred, three-tiered industries or alcohol beverage experience a plus
Regional brand, challenger brand, or new-to-world brand experience a plus
Highly-skilled relationship builder and influencer
Ability to demonstrate consumer insight and achieve creative excellence and effective marketing programs
Strong commercial savvy with ability to enroll and empower a large, sophisticated sales organization
Ability to maintain positive outlook amidst challenges and effectively problem-solve and make decisions
Ability to manage multiple projects effectively, prioritize and drive to action

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2024-05-13

Salary Range:

Minimum Salary:

$93150

Maximum Salary:

$155250

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.