Google Campaign Manager

A leading one stop-shop real estate investment company specializing in the US residential market.
Our innovative approach integrates cutting-edge strategic marketing investments and a great system to pinpoint high-value opportunities, guaranteeing sustained profitability.

Operating across over 6 US markets, we trailblaze a unique model where property acquisition, fix and flip, marketing, and finance converge seamlessly, managed from Israel with dedicated on-the-ground support in the US.
The Role

We are seeking a talented and experienced Google Campaign Manager to join our team and play a crucial role in driving sales and growth through effective Google advertising strategies.

Be Accountable For:

Plan, develop, and manage paid search campaigns across platforms such as Google Ads, Bing, and other relevant PPC channels to drive qualified traffic and conversions.
Optimize campaign structure, targeting, bidding strategies, and ad copy to maximize ROI and meet performance KPIs (e.g., ROAS, CPA, CTR, Quality Score).
Conduct keyword research, audience segmentation, and competitor analysis to support campaign planning and identify opportunities.
Perform ongoing A/B testing on ad creatives, landing pages, and funnel stages to continuously improve campaign performance.
Monitor daily performance and budget pacing, making real-time optimizations to ensure consistent delivery and cost efficiency.
Analyze performance data, extract actionable insights, and prepare clear reports for stakeholders, including funnel analysis and ROI impact.
Collaborate with creative, analytics, and product teams to ensure ad messaging, targeting, and landing pages are aligned with brand and business objectives.
Stay up to date with the latest trends and platform updates (e.g., AI-driven bidding, GA4, privacy regulations) to maintain a competitive edge.
Maintain rigorous campaign documentation, including test results, optimization logs, and performance benchmarks for scalability and knowledge sharing.
דרישות התפקיד
Proven hands-on experience managing Google Ads campaigns with monthly budgets of $100K+, including Search, PMax, YouTube, CTV and Display.
Strong analytical mindset with advanced Excel skills and proficiency in analytics platforms such as Google Analytics (GA4), Google Tag Manager, or Looker Studio.
Deep understanding of digital marketing best practices, including attribution models, bidding strategies, audience segmentation, and conversion optimization.
Demonstrated success in lead generation, direct-to-consumer (D2C) campaigns, and full-funnel marketing strategies.
Ability to independently plan, launch, optimize, and scale campaigns to achieve business objectives.
Skilled in data analysis and performance reporting, capable of translating complex data into clear insights and actions.
Excellent verbal and written communication skills, with the ability to present findings to stakeholders in a clear and actionable way.
Self-starter with a strong sense of ownership, capable of working independently in a dynamic, fast-paced environment.
Proven ability to manage multiple campaigns and priorities simultaneously without sacrificing attention to detail.
Quick learner with a flexible mindset and adaptability to new tools, platforms, and algorithm changes.