Marketing Programs Lead

Guesty is the all-in-one platform helping hospitality businesses around the world automate, optimize, and scale their operations. We’re a fast-growing global startup that’s transforming how the industry works — from guest experience to business growth.

With a powerful suite of features and integrations with 150+ industry partners — including Airbnb, Vrbo, Booking.com, Expedia, Google Travel, and many more — Guesty empowers property managers to deliver top-tier guest experiences while running more efficient, data-driven operations.

We’re proud to have over 900+ team members across 16 countries worldwide, all working together to build the future of hospitality technology.

If you’re looking to grow your career in a dynamic, global, and impact-driven environment, we’d love to hear from you.

We are looking for a highly organized, impact-driven Marketing Programs & Automation Lead to join our team. This role sits at the intersection of project management, program ownership, and automation innovation, ensuring our marketing engine runs smoothly, efficiently, and at scale.

You’ll be responsible for facilitating alignment across marketing teams, orchestrating multi-channel programs, and driving efficiencies through AI-powered, no-code solutions.

The ideal candidate brings entrepreneurial energy, a creative problem-solving mindset, and a can-do approach, balancing big-picture strategy with hands-on execution. You are a systems thinker who thrives on creating clarity, scalability, and operational excellence in a fast-paced environment.

Requirements:

Experience working in an ad agency, handling a high volume of creative asset production and ensuring deadlines and quality standards are consistently met - A must
5–7 years of experience in marketing operations, project/program management
Strong background in cross-functional project management with proven success in driving alignment between content, design and execution across diverse teams
Experience managing multiple, large-scale marketing programs with measurable results
Hands-on knowledge of marketing project management software, AI tools, and no-code platforms (e.g., Zapier, Airtable, Lovable, Make, ChatGPT and etc)
Exceptional organizational and communication skills, with the ability to influence without authority
Comfortable balancing strategic thinking with tactical execution

Guesty is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

Responsibilities:

Marketing project management (Run of show & alignment)

Facilitate quarterly and ongoing marketing planning processes, ensuring priorities are clearly defined and properly resourced.
Act as the “air traffic controller” across Content, Product Marketing, Growth, Field marketing and Design, keeping deliverables on track and stakeholders aligned.
Build clear workflows, timelines, and communication cadences to maximize productivity and cross-team collaboration.
Ensure Content and Design operations deliver maximum output with minimal friction.

Marketing program management (Scalable Initiatives & Execution)

Own and orchestrate multiple marketing programs end-to-end, including but not limited to:

Knowledge management: create scalable systems for logos usage, talent/actors usage, and asset repurposing.
Website content management: oversee content updates, ensuring the site remains current across all sections; collaborate closely with SEO and content teams and drive localization efforts.
Website rebuild: Take full ownership of the current website rebuild by replacing the current outsourced project manager. Oversee the entire scope, from resource planning and prioritization to daily progress tracking across Development, Design, and Content teams, ensuring alignment, quality, and timely delivery.
Online reputation management (ORM): Own the Guesty Reviews Tracker and coordinate with CSM, customer success teams, Gartner, Trustpilot, and G2 to ensure reviews (positive and negative) are properly addressed by relevant stakeholders
Hero campaigns: Oversee the end-to-end production of theme-based, cross-channel campaigns (e.g., sale, seasonal activations, and etc), ensuring seamless alignment between Growth, Content, and Design teams. Drive workflows, manage timelines, and uphold production quality standards to deliver campaigns on time and at the highest level.
Marketing reporting: facilitate monthly reporting on business impact with Growth, Brand and Expansion framework and own monthly “planned vs. actuals” reporting across quarterly and annual marketing plans.

Marketing Automation & AI-driven Efficiency

Champion efficiency by leveraging AI-driven workflows and no-code platforms (e.g., Lovable, Make, Zapier, Airtable, and etc).
Build and maintain scalable automations to optimize content, PMM and comms repetitive marketing workflows (e.g., product roadmap visibility, AI-driven content creation for medium and small-scale product releases and etc).
Pilot emerging AI tools to enhance content operations, accelerate campaign execution, and improve cross-department collaboration.
Serve as the internal evangelist for automation, enabling adoption and best practices across the marketing organization.