Senior User Acquisition Manager

About Us

Powtoon is transforming how businesses communicate by making professional-quality video creation accessible to everyone. In a world where engaging communication is a superpower, we empower individuals and organizations to become communication superstars. We believe in making anything interesting™ - because in today's fast-paced, attention-stretched world, the ability to create engaging content is the difference between being heard and ignored.

Position Overview

We're seeking an experienced Senior User Acquisition manager to drive growth across our self-serve and enterprise segments. You'll take full ownership of our acquisition channels and optimize our marketing funnels to help scale Powtoon's multi-million dollar revenue.

Key Responsibilities
Hands-on own and optimize all user acquisition channels with a focus on Google Ads (Search, YouTube, Pmax), Meta, and LinkedIn
Drive and optimize self-serve and enterprise acquisition funnels, with a focus on product-led growth strategies while maintaining efficient unit economics
Lead strategic initiatives to scale successful campaigns across channels
Build and manage sophisticated attribution models to accurately track user journeys and ROI
Develop and maintain comprehensive performance dashboards
Create data-driven user segmentation strategies aligned with our target personas
Craft and optimize compelling ad copy that resonates with our diverse audience segments
Collaborate cross-functionally with product, creative, BI, and marketing teams
Identify and test new acquisition channels and growth opportunities

Requirements

5+ years of hands-on PPC experience- Must
Very high level of English proficiency (primary language of communication at Powtoon)- Must
Experience working in a Saas product company - MUST
Strong experience in Google Ads (Search, YouTube, PMax) and Meta advertising platforms- Must
Strong experience with attribution modeling, marketing measurement, and user journey analysis
Deep understanding of self-serve SaaS acquisition funnels and product-led growth strategies, with proven experience in their optimization and implementation
Advanced data analysis skills and proficiency with analytics tools
Strong project management capabilities with experience leading cross-functional initiatives
Bachelor's degree in technical field, business, or marketing

Personal Qualities
Demonstrates curiosity and innovative thinking with a thirst for continuous learning
Strategic and methodical approach to effective execution and prioritization
End-to-end thinker with strong attention to detail
Proactive mindset with the ability to identify and act on opportunities
Brings positive energy and fun attitude while maintaining professional excellence
Thrives in a high-paced environment

Benefits

What We Offer
Opportunity to shape the strategic direction of a rapidly scaling company
Work on both self-serve and enterprise motions, gaining diverse business experience
Join a fantastic team of talented people in a great working atmosphere
Professional development opportunities
Impact You'll Make

As our Senior User Acquisition Manager, you'll play a crucial role in Powtoon's ambitious expansion plans. You'll have the opportunity to innovate in the rapidly evolving visual communication space while working with cutting-edge marketing technologies.

Powtoon is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.