Senior Product Manager

Description:

A Bit About Us

Primis is at the forefront of video discovery and recommendation technologies, empowering publishers to unlock maximum revenue through innovative video solutions. Our comprehensive platform includes state-of-the-art video players, CMS, asset management tools, reporting systems, and dashboards designed to elevate user engagement and monetization for web properties.

About the Position

The Senior Product Manager position plays a pivotal role in driving our product strategy and development. Reporting to the Head of Product, this role involves collaborating closely with R&D, sales, marketing, customer success teams, and other key stakeholders to ensure our product offerings are innovative, market-responsive, and aligned with both industry trends and internal business objectives.

Key Responsibilities:

• Product Vision and Strategy- Develop and execute a product vision, strategy, and roadmap, ensuring alignment with broader company goals and market opportunities.
• Technical Analysis- Analyze technical specifications, guidelines, and documents to ensure our products are built on solid, up-to-date, and compliant foundations.
• Innovation and Standards- Lead the exploration and integration of new standards, specifications, and innovative methods to position Primis as a leader in video technology.
• Regulatory Compliance- Navigate the complex landscape of privacy regulations, cookie restrictions, identity solutions, and contextual advertising, translating these into strategic product advantages.
• Cross-Functional Collaboration- Cultivate deep partnerships with various business units, facilitating collaborative efforts to design, manage, and refine product features.
• Agile Development- Utilize agile methodologies in collaboration with R&D to streamline the development and deployment of product features and enhancements.
• Data-Driven Insights- Harness data-driven insights to oversee product performance, guiding continuous product optimization and strategy refinement.
• Subject Matter Expertise- Act as an expert in the relevant product domain, providing insights and guidance to internal teams and external partners.

• Extensive experience in product management (at least 5 years), specifically within the ad tech field, video technology, or a related sector.
• Strong technical orientation with the ability to analyze and leverage complex technical documents to drive product development.
• Comprehensive understanding of the digital advertising ecosystem, including programmatic advertising dynamics, and relevant technology standards.
• In-depth knowledge of privacy laws, cookie policies, identity solutions, and contextual advertising strategies.
• Exceptional analytical abilities to convert complex data and market insights into actionable product strategies.
• Proven project management skills, with the ability to align and synchronize efforts between business and technical teams.
• Strong leadership and communication skills, fostering collaboration across technical and business teams.
• Mastery of agile development processes, with a proactive approach to product lifecycle management.
• Adaptability to technological and market evolutions, with a continuous learning mindset.
• Bachelor's degree in Business, Computer Science, Engineering, or a related field, with a preference for a specialization in digital advertising or technology.