User Acquisition Lead (Maternity Leave Replacement)

We're looking for a seasoned User Acquisition Lead to cover a maternity leave and own our paid acquisition engine across 8+ channels. You'll step into a high-performing team of 5 and take full ownership - strategy, execution, budget, and results. If you hit the ground running and deliver, there's a real path to a permanent position once our current TL returns.Responsibilities:Lead and mentor a team of 5 UA specialists - set priorities, unblock, review, and grow themOwn the full paid acquisition roadmap across Google Ads, YouTube, Bing, Reddit, LinkedIn, ChatGPT Ads, Meta, and emerging channelsDefine channel strategy, budget allocation, and bidding approach across the full funnelDrive continuous A/B testing of creatives, audiences, landing pages, and bidding strategiesBuild and own weekly/monthly performance reporting dashboards for stakeholdersManage multi-million-dollar ad budgets with a focus on CAC and MQL efficiencyPartner with creative, content, SEO, and web dev teams toדרישות:5+ years managing PPC campaigns across Google Ads, Meta, and YouTube [Required]Ability to lead a team of talents - managing, coaching, and developing PPC specialists [Required]High analytical aptitude - fluent in data, attribution, and performance interpretation [Required]Strong interpersonal and communication skills - across teams and with stakeholders [Required]Deep understanding of conversion tracking, GTM, and pixel implementationProficiency in Excel, Google Analytics 4, Looker Studio, or similar BI/reporting toolsExperience managing budgets of $500K+ per monthNice to have:Background in SaaS or B2B performance marketingFamiliarity with programmatic advertising and DSPsExposure to CRO methodologies and landing page optimizationCertifications: Google Ads, Meta Blueprint, or Microsoft AdvertisingExperience with automation and scripting in Google AdsExperience with AI-native ad placements (ChatGPT Ads, Perplexity, or similar). המשרה מיועדת לנשים ולגברים כאחד.