Business Analyst

Our Business Analytics team is looking for a passionate and analytical team player to join us.
In this role, you'll take ownership of the deep analysis behind our brands' performance, turning complex data into actionable business insights. You'll analyze customer funnels, monitor key KPIs, evaluate experiments, and partner closely with cross-functional teams to drive data-informed decision-making.
As part of our AI-first approach, you'll also help shape how analytics is performed across the organization by leveraging AI tools, improving analytical processes, and raising the overall standard of our analytics function.
This is an excellent opportunity for a strong individual contributor who is looking to make a significant business impact without a managerial track.
Responsibilities:
Explore and analyze large-scale data across our sources (internal DWH / Databricks lakehouse, Google BigQuery, GA4, and more) to understand and improve brand and business performance.
Own the deep analysis

דרישות:

Bachelors degree in Industrial Engineering, Information Systems, Statistics, Economics, or a related field.
4+ years of industry experience as a business/data analyst, with strong leadership engagement - must
3+ years writing complex SQL queries - must
3+ years with Tableau (or a comparable BI tool) - must
Experience in the online / e-commerce industry - must
Strong diagnostic analytics: able to break a KPI down into its drivers and analyze a full funnel, not just report numbers, but explain the why and find the lever -must
End-to-end ownership of the data flow: problem definition, data collection, modeling, analysis, and reporting - must
Hands-on, daily use of AI/LLM tools for analysis, with the drive to push an AI-first way of working - not just occasional use - must
Experience with A/B testing/experimentation and the statistics behind it - must
Experience with Excel.
Storytelling - turning analysis into a clear, convincing narrative- is what we are looking for.
Agile min