Product Marketing Manager

We are looking for a Product Marketing Manager for a global and stable Fintech company, located in Herzliya Pituach.In this position, you will play a pivotal role in driving the marketing strategy and execution for our product and Geo expansions, focusing on customer acquisition, engagement, and revenue growth. As a key member of our team, you will collaborate with cross-functional departments to plan and drive successful go-to-market initiatives, shape compelling product messaging, and develop strategic marketing campaigns and materials.Main responsibilities:Collaborate across departments to define and execute comprehensive marketing strategies for products and offerings, including product positioning, messaging, and go-to-market plans.Craft and execute marketing campaigns to drive customer acquisition, engagement, and retention, utilizing a mix of online and offline channelsConduct market analysis to identify trends, competitor strategies, and growth opportunities, providing insights to guide product positioning and marketing strategiesDefine and refine customer personas and segmentation strategies to tailor product and go-to-market efforts effectively, driving user acquisition and retentionDevelop compelling product messaging and value propositions, articulating fine-tunings along the sales funnel to create a holistic buying journeyCollaborate closely with the sales, marketing, and product leadership teams to ensure alignment, success, and achievement of product goalsConstantly gather feedback from stakeholders and customers to optimize the sales funnel and drive new businessRequirementsRequirements:Minimum of 3 years of experience as a B2C Product Marketing Manager (SaaS experience is an advantage)Proven track record in optimizing and growing B2C sales funnels, with a focus on customer acquisition and revenue growthExperience in crafting product messaging, developing strategic marketing campaigns, and executing go-to-market initiativesStrong analytical skills with the ability to conduct market analysis, derive insights and make data-driven decisionsProactive, entrepreneurial approach with a can-do attitude and excellent interpersonal skillsKnowledge of the financial world is an advantage, particularly in online tradingExcellent written and verbal communication skillsWhat You Bring:Critical thinker and problem solverStrong time-management skills with the ability to multitask effectivelyCollaborative team player with excellent cross-group communication skillsProven ability to work in a fast-paced, dynamic environmentStrong level of English - MustMonday experience – an advantageBachelor's degree in Marketing, Business, or related field