Product Marketing Manager

We are looking for a Product Marketing Manager for a global and stable Fintech company, located in Herzliya Pituach.

In this position, you will play a pivotal role in driving the marketing strategy and execution for our product and Geo expansions, focusing on customer acquisition, engagement, and revenue growth. As a key member of our team, you will collaborate with cross-functional departments to plan and drive successful go-to-market initiatives, shape compelling product messaging, and develop strategic marketing campaigns and materials.

Main responsibilities:

Collaborate across departments to define and execute comprehensive marketing strategies for products and offerings, including product positioning, messaging, and go-to-market plans.
Craft and execute marketing campaigns to drive customer acquisition, engagement, and retention, utilizing a mix of online and offline channels
Conduct market analysis to identify trends, competitor strategies, and growth opportunities, providing insights to guide product positioning and marketing strategies
Define and refine customer personas and segmentation strategies to tailor product and go-to-market efforts effectively, driving user acquisition and retention
Develop compelling product messaging and value propositions, articulating fine-tunings along the sales funnel to create a holistic buying journey
Collaborate closely with the sales, marketing, and product leadership teams to ensure alignment, success, and achievement of product goals
Constantly gather feedback from stakeholders and customers to optimize the sales funnel and drive new business

Requirements

Requirements:

Minimum of 3 years of experience as a B2C Product Marketing Manager (SaaS experience is an advantage)
Proven track record in optimizing and growing B2C sales funnels, with a focus on customer acquisition and revenue growth
Experience in crafting product messaging, developing strategic marketing campaigns, and executing go-to-market initiatives
Strong analytical skills with the ability to conduct market analysis, derive insights and make data-driven decisions
Proactive, entrepreneurial approach with a can-do attitude and excellent interpersonal skills
Knowledge of the financial world is an advantage, particularly in online trading
Excellent written and verbal communication skills

What You Bring:

Critical thinker and problem solver
Strong time-management skills with the ability to multitask effectively
Collaborative team player with excellent cross-group communication skills
Proven ability to work in a fast-paced, dynamic environment
Strong level of English - Must
Monday experience – an advantage
Bachelor's degree in Marketing, Business, or related field