Marketing Business Analyst

we are seeking a strategic and data-driven Business Data Analyst to join our team!
In this role, you will play a key part in analyzing business performance, customer acquisition, and go-to-market strategies.
You will explore various data sources, develop key performance metrics, and identify opportunities to optimize our market penetration and customer engagement initiatives. Your insights will support strategic decision-making and help drive growth across marketing functions.
You will leverage your analytical expertise to deliver actionable insights that influence our business strategies and performance.
Responsibilities:
Develop a deep understanding of data models related to customer acquisition, marketing funnel, new products launches, revenue, and overall business performance.
Design and implement new data models, KPIs, and predictive analytics to support go-to-market and strategic initiatives.
Build, maintain, and monitor reports, dashboards, and metrics to track business healt

דרישות:

3+ years of experience as a Business Analyst, Data Analyst, Marketing Analyst or similar role within a tech, SaaS, or digital environment.
Proven experience working with complex data sets from multiple sources, such as CRM, marketing platforms, and/or web analytics.
Strong understanding of data pipelines, data modeling, and data governance from raw data to actionable insights.
Proficiency with data visualization tools (e.g., Tableau, Power BI, Looker, Qlikview).
Excellent SQL skills.
In-depth analytical and problem-solving skills with strong attention to detail.
Bachelor's degree in a quantitative field (e.g., Business, Economics, Data Science, Analytics).
Experience working with go-to-market, sales, or customer acquisition data is a plus.
Prior experience in a B2B SaaS or digital/tech environment is a huge advantage. המשרה מיועדת לנשים ולגברים כאחד.