Email Marketing Specialist

About INX: INX is a global company occupying a unique position at the intersection of fintech, blockchain, tokenization, and traditional finance as a US-regulated hub for digital assets. We raised $84 million in the first token offering to register with the SEC. Our platform provides the infrastructure for the entire digital asset lifecycle from raising capital through security token offering, crypto trading and digital asset investing. INX has offices in Tel Aviv, New York, and Cyprus.

Position Overview: The Email Marketing Specialist will play a crucial role in developing, implementing, and optimizing email marketing campaigns to engage our customers, drive conversions, and enhance brand loyalty. The ideal candidate will have a strong background in email marketing, with a keen understanding of the fintech industry and a passion for data-driven strategies.

Key Responsibilities:

• Develop and execute email marketing campaigns that align with INX's business goals and brand guidelines.
• Create compelling email content, including subject lines, copy, and visuals, that drive engagement and conversion.
• Segment email lists based on customer behavior, preferences, and demographics to ensure targeted and relevant messaging.
• Monitor and analyze email campaign performance, providing insights and recommendations for continuous improvement.
• Conduct A/B testing to optimize email content, design, and send times.
• Collaborate with cross-functional teams, including marketing, sales, product, and design, to ensure cohesive and integrated marketing efforts.
• Stay up-to-date with industry trends, best practices, and regulatory requirements to maintain the highest standards of email marketing.
• Manage and maintain the email marketing calendar, ensuring timely and accurate delivery of campaigns.

Qualifications:

• 2+ years of experience in email marketing, preferably in the fintech or financial services industry.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, GetResponse).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Creative mindset with a strong attention to detail.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of email marketing best practices, including deliverability, segmentation, and compliance.

Equal Opportunity Employer: INX is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at INX and be part of a revolution in the digital financial landscape!