Product Marketing Manager

Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide.

Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide.

Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more.

We’re looking for an ambitious Product Marketing Manager to join our marketing team! This role will allow the right candidate to take a truly innovative and transformative intrinsic in-game advertising solution to market.

Reporting to our Director of Product Marketing, you will sit at the intersection of the product, marketing, sales, and customer success teams
You will be taking transformative in-game advertising solutions to market with a key role in defining packaging, pricing, and go-to-market channels / plans
You will be regularly feeding market and competitor intelligence back into the product and business teams to inform smarter product and business decisions
You will be playing a role in defining the company narrative, constantly reiterating it to ensure we maintain a market leadership position
You will be a regular contributor and presenter in sales training sessions and a subject matter expert, both internally and externally
You will take ownership of all product marketing and sales collateral, including regularly updating the company decks, one-pagers, case studies and educational videos
You will own the RFP/RFI templates and libraries, ensuring we are putting our best foot forward for key revenue opportunities
You will work closely with our fantastic content, design, and research teams to manage the collateral production process
You will perform deep quantitative and qualitative analysis to identify market and product opportunities that help Anzu continue to lead in the market

Requirements

You have 3+ years of experience in product marketing or similar roles
You have previous experience in AdTech
You have a solid understanding of the AdTech industry and can create winning go-to-market strategies
You can drive exceptional cross-team collaboration towards successful project outcomes
You are confident in saying “no” to something when it doesn’t fit into the bigger strategy
You can bring proven examples of creating great marketing and sales collateral
You have strong research and analytical skills
You have fluent verbal and written English
You have strong communication and presentation skills

Benefits

Industry-leading global company in the in-game advertising market
Exciting opportunity to dive into the popular worlds of gaming, esports, and advertising
Central HQ in Tel Aviv, with hybrid working and remote teams around the globe
Great opportunity for professional growth across multiple areas of expertise working with cutting-edge technologies
Work with AAA and indie gaming studios to make gaming a better place
Equal opportunity employer with inclusive environment for all employees
Competitive salary packages
And much, much more…