Marketing Operations Lead

Description:

About Us:

Riverside empowers creators and businesses to create high-quality audio and video content. Since launching, we’ve experienced rapid growth and are trusted by customers such as Spotify, The New York Times, NBC, CNN, and iHeartMedia.

We’re looking for a Marketing Operations Lead to join our Marketing team. This role combines strategy and hands-on execution. You’ll own the marketing systems, website operations, and data infrastructure that power Riverside’s growth engine. You’ll track and monitor marketing-driven revenue performance, streamline processes, reduce friction between teams, and accelerate execution across campaigns, websites, and lifecycle marketing.

What You’ll Do:

• Own and optimize Riverside’s marketing operations infrastructure across the website, technology stack, data, and reporting. Drive clean tracking, attribution, and data flow across systems
• Lead website development to scale website production while driving cross departmental alignment, prioritization, and execution.
• Build and maintain the CRO and experimentation infrastructure (tools, tagging, data layer, reporting).
• Manage Riverside’s martech stack (HubSpot, analytics, Segment, in-app messages, Webflow integrations, etc.) ensuring clean, scalable connections between systems.
• Manage all email automation and lifecycle flows (nurturing, onboarding, reactivation) in close collaboration with other marketing teams.
• Build dashboards for funnel performance, email performance, and lifecycle health by combining multiple data sources; ensuring accuracy, accessibility, and alignment across teams.
• Identify opportunities to implement AI tools that improve efficiency in campaign creation, data QA, and operational workflows.

• 5+ years of experience in marketing operations or a related leadership role within a high-growth tech company.
• Deep HubSpot expertise across Marketing, Sales, and Operations Hubs, including automation, data syncs, and reporting.
• Strong understanding of both product led (PLG) and sales led (SLG) funnels and how automation supports each growth model.
• Proven ability to design scalable marketing systems, ensure accurate attribution and data integrity across channels, and demonstrate strong data proficiency.
• Demonstrated success leading cross departmental initiatives and collaborating with Product, Design, Growth, and Sales to deliver on shared goals.
• Excellent project management skills with experience managing multi stakeholder initiatives and using tools like monday.com to drive execution.
• Exceptional communication skills. Able to translate technical details into clear business insights and align teams around priorities.
• Strong management and leadership skills, with the ability to drive cross departmental projects and deliver excellent execution.

Why This Opportunity Is Unique:

This isn’t just another marketing operations role. It’s a chance to redefine how we operate and grow. You’ll be at the forefront of streamlining processes, reducing friction between teams, and accelerating execution across campaigns, landing pages, and lifecycle marketing. You’ll have the opportunity to implement AI tools, lead complex projects, and make a significant impact on Riverside’s global growth engine.

If you thrive in fast scaling environments, love balancing structure with flexibility, and are passionate about building robust marketing systems, you’ll thrive here.