Social & Digital Marketing Manager

Description:

WSC Sports, the pioneer in AI-powered sports content technology, empowers sports media rights holders worldwide to connect with their fans through AI-tailored sports content experiences. WSC Sports’ platform automates the creation, management, and distribution of content, enabling broadcasters, leagues, cubs, and more to expand reach, grow fan bases, and unlock revenue opportunities across digital platforms.

Why WSC Sports:

You’ll work in an award-winning environment alongside some of the most innovative people in the industry. At WSC Sports, you have the opportunity to directly influence the products and tools used by our clients, and how they’re used, including sports giants such as the NBA, Bundesliga, LaLiga, ESPN – and that’s just the beginning of what WSC Sports has to offer! Join us and be a part of the best team as we Fuel the Fandom worldwide.

The Role:

WSC Sports is looking for a proven social and digital marketing professional who is a social- and campaign-oriented jack of all trades/full-stack marketer - to join our Brand and Content team to lead and execute on social media and go-to-market initiatives.

The Social & Digital Marketing Manager is a hybrid role combining social media management with being the go-to-market go-to-person for the company’s new verticals business unit.

• Under the social media hat, the responsibility is to plan and execute WSC’s social media presence - with a primary focus on LinkedIn — to strengthen brand visibility and engagement
• Under the digital marketing hat, the responsibility is to lead and execute go-to-market campaigns and initiatives for WSC’s new verticals business unit — such as content programs, digital activations, and event support — with the goal of raising awareness, generating demand, and supporting business objectives.

What You’ll Do

• Own WSC’s day-to-day social media presence, with a primary focus on LinkedIn.
• Develop and publish engaging posts that highlight WSC’s brand, clients, and thought leadership.
• Monitor performance, track engagement, and optimize content to grow reach and impact.
• Plan and run go-to-market campaigns for WSC Sports’ new verticals business unit (publishers, advertisers, creators).
• Create and adapt digital content (blogs, reports, eBooks, event materials) to support campaign goals.
• Manage digital activations and event-related marketing to raise awareness, generate demand, and support business objectives.

What You’ll Need

• Proven experience managing and growing B2B social media channels — especially LinkedIn — with measurable success.
• Hands-on experience running full-stack marketing campaigns (content, digital, events, paid, email, etc.) that support business growth.
• A “one-person show” mindset from past roles — comfortable wearing multiple hats and driving initiatives end-to-end. (Here you’ll have support from content, design, and PPC, but that mindset is key.)
• Ability to plan, execute, and optimize initiatives independently while collaborating cross-functionally.
• 3–5 years of relevant experience in social media and digital marketing (total, not per track).