Senior Product Marketing Manager, Inbound

Location: Tel Aviv, Israel (Hybrid/On-site)

About Incredibuild

Incredibuild is dedicated to continuous development, empowering CI/CD teams—including DevOps, SecOps, Developers, and QA to optimize and accelerate their build pipelines. We achieve this through the integration of observability, AI insights, and automated actions. Our core mission is to eliminate the lengthy and frustrating wait times that hinder innovation. We transform every machine on a network into a supercomputer, drastically reducing build, test, and compilation times from hours to mere minutes.

The Role

We're looking for an experienced Senior Product Marketing Manager to own our inbound funnels and go-to-market strategy. You'll be the voice of our product and our customer, translating complex technical concepts into compelling stories that resonate with our target audience of DevOps, SecOps, and developers.

This is a high-impact, hands-on role where you will be responsible for defining and executing data-driven inbound marketing plays from start to finish. You'll work closely with product, sales, and engineering to tell a powerful story that drives awareness, generates demand, and ultimately, helps our customers build better, faster.

What You'll Do

Become the expert: Deeply understand our products, the competitive landscape, and the needs of our technical audience (DevOps, SecOps, and Developers).

Develop and execute inbound GTM plays: Create and drive go-to-market strategies for new product features and solutions, ensuring successful launches and measurable results across our inbound channels.

Technical storytelling: Translate complex technical features into clear, concise, and compelling value propositions and messaging. You'll be the master of our product narrative for all inbound marketing materials.

Define and implement marketing automation: Work with marketing operations to build and optimize data-driven marketing automation flows that nurture leads and guide them through the inbound funnel.

Create core content and assets: Develop a wide range of content, including technical blog posts, white papers, case studies, product videos, and web copy, to educate our audience and drive conversions.

Enable sales and customer-facing teams: Arm our sales and customer success teams with the tools and knowledge they need to succeed, including battlecards, demos, and presentations.

Analyze and optimize: Use data to measure the performance of your campaigns and funnel plays, making continuous improvements to maximize impact.

Requirements:

What We're Looking For

Proven PMM experience: At least 5+ years of product marketing experience, preferably in a B2B SaaS company targeting a highly technical audience (developers, DevOps, etc.).

Technical fluency: You must be comfortable with technical topics and able to engage with engineers and product managers on a deep level. A background in software development or a related field is a strong plus.

Inbound marketing expertise: A track record of developing and executing successful inbound marketing strategies and campaigns.

Exceptional communication skills: You can write a compelling blog post, craft sharp product messaging, and present complex ideas with clarity and confidence.

Data-driven mindset: You are comfortable using analytics to inform your strategy, measure performance, and optimize campaigns.

Self-starter and team player: You are a highly motivated individual who can own projects end-to-end while also thriving in a collaborative team environment.