Product Marketing Manager

What Will You Do?

We are looking for a Product Marketing Manager to join our marketing growing team.

As a Marketing Manager at Panaya, you’ll be responsible for transforming technical product capabilities into compelling narratives that drive new sales, brand awareness and product usage.

The primary responsibility is to create effective marketing programs, developing collaterals to promote Panaya solutions, and writing engaging content to raise brand awareness and generate leads. You will work closely with the Product team understand what the latest product updates are and how they should be promoted to the audience. Ultimately, you should be able to oversee marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

About The Role

Convert product value proposition to tangible Sales and thought leadership content.
Produce high-quality content, including: Blog posts, web pages, white papers, videos, brochures, presentations, infographics.
Collaborate and engage with customers to create customer stories and facilitate webinars and conference sessions.
Go-to-Market and Product Launches: collaborate with cross-functional stakeholders including product, sales, CSMs to plan and execute go-to-market strategies for product launches.
Drive market research and develop thought leadership assets.
Collaboration with Product Management on product strategy, product road map and product go to market.
Sales Enablement and Product Training: collaborate with Product and Pre-Sale to formulate and execute sales strategy plans to drive growth for our products.
Invests time researching our main competitors, their messaging and marketing approach and proposing counter measures.

Required Qualifications & Skills

Ideal Candidate Must Have

3+ years experience in product marketing, technical marketing, or digital content
hands-on experience in developing high-quality marketing collaterals for SaaS Solutions (incl. campaigns, roll out, webinars, etc.)
Experience in SaaS B2B
Strategic thinking – ability to transform technology into a clear business proposition.
Self-starter, team player, and able to work in a fast-paced environment.
Creative and influencing – ability to create succinct, relevant, innovative, and clear ways of communicating.
Ability to navigate and build relationships with a global network of stakeholders, flourish in a matrix environment, and influence peers and indirect reports.
Experience in content writing
True native fluency in English with exemplary communications skills

It Would Be Awesome If You Also Had

Bachelor’s degree or higher in marketing, communications, business, or another related field
Product marketing experience in the ERP or Testing domain
Organizational and project management experience
A great sense of humor

The position is also opened for candidates from Israel and EMEA

Reporting to: Chief Marketing Officer