Marketing Automation Manager

We are looking for a Marketing Automation Manager to join our team and take charge of developing marketing plans and executing data-driven strategies. The ideal candidate will have expertise in marketing automation platforms, BI tools, and customer engagement. A solid background in banking or securities investments is a significant advantage.

This role focuses on creating impactful multi-channel campaigns and leveraging data insights to optimize customer lifetime value. You will work across various channels, including push notifications, in-app messages, pop-ups, SMS, and email, to deliver personalized and results-driven marketing initiatives.

Requirements:

· Minimum of 2 years of proven experience in marketing roles within B2C companies, with a strong focus on customer engagement, retention, and activation.

· Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) including campaign planning, execution, and optimization.

· Proven experience in building and managing multi-channel campaigns (push notifications, in-app messages, pop-ups, SMS, email).

· Hands-on experience with BI and analytics tools (Looker, Power BI, Tableau) and ability to translate data into actionable marketing insights.

· Background in financial services, banking, or securities investments – a significant advantage.

· Strong understanding of customer lifecycle marketing and strategies for increasing customer lifetime value (CLV).

· Excellent English skills, both written and verbal - Must.

· Strong analytical mindset, with experience in A/B testing and campaign optimization.

· Creative and strategic Marketer, with the ability to bring innovative marketing ideas into execution.

Your Day-to-Day:

Create, execute, and optimize campaigns and customer journeys using marketing automation.
Develop and manage marketing strategies for internal channels such as push notifications, in-app messages, pop-ups, SMS, email and more.
Leverage BI tools (e.g., Looker, Power BI, Tableau) to analyze performance and generate actionable insights.
Build and implement marketing plans to drive customer engagement, monetization, and revenue growth.
Collaborate with cross-functional teams (product, analytics, customer support) to ensure alignment of marketing efforts with company objectives.
Monitor and analyze marketing and revenue trends to identify growth opportunities.
Stay updated on best practices and innovations in marketing automation and customer communication channels.