Global eCommerce Consumer Insights Manager

Overview (English):

We are seeking a strategic and analytical Global eCommerce Consumer Insights Manager to lead data-driven decision-making in our Direct-to-Consumer (DTC) department. The ideal candidate will have a deep understanding of consumer behavior, market trends, and analytics, with the ability to transform data into actionable insights that drive business growth, innovation, and exceptional customer experiences.

Responsibilities (English):

Consumer Insights & Research

Design and execute global consumer research studies, including surveys and focus groups, to uncover customer needs, behaviors, and preferences.
Leverage advanced analytics tools and methodologies to analyze customer journeys, product usage, and purchasing trends.
Develop actionable insights to inform product development, marketing strategies, and overall customer engagement efforts.

Data Analysis & Reporting

Manage and synthesize data from multiple sources, including web analytics, ERP & CRM systems and market data, to create comprehensive insights.
Build and maintain dashboards and reporting tools to track consumer trends, campaign performance, and DTC KPIs (e.g., conversion rates, retention, CLTV).
Present findings and recommendations to stakeholders at all levels of the organization, including executive leadership.

Strategy & Collaboration

Act as a key strategic partner to marketing, e-commerce, product teams and global markets to ensure consumer insights are at the core of decision-making.
Identify opportunities for market expansion and product innovation by understanding regional and cultural differences in consumer behavior.
Collaborate with key strategic vendors and partners to integrate multiple data sources (e.g., third-party market data, customer feedback platforms, and analytics tools) into a unified ecosystem.
Drive initiatives to improve customer satisfaction, loyalty, and advocacy across all touchpoints.

Center of Excellence

Act as a center of knowledge for analytics and insights, training the different stakeholders and colleagues to engage in data driven actions.
Implement a culture of data-driven decision-making within the company, with emphasis in the DTC department.
Qualifications (English):
Bachelor’s degree in Marketing, Business Management, Statistics, Engineering or a related field
5+ years of experience in consumer insights, market research, or analytics, in a DTC or e-commerce space.
Strong storytelling and presentation skills, with the ability to simplify complex data into clear and actionable insights.
Strong knowledge of quantitative and qualitative research methods.
Knowledge of SEO, digital marketing, and e-commerce performance metrics.
Proficiency in analytics tools such as Google Analytics, Qlik, Power BI, or equivalent.
Experience with CRM systems (e.g., Salesforce, Optimove), A/B testing, and campaign analysis.

Preferred Skills

Familiarity with small home appliance categories or similar consumer goods industries.
Experience working in a global or multi-regional capacity, with sensitivity to cultural differences.