Retention Marketing Manager - Temp

As a Retention Marketing Manager you will be joining our Growth team and contributing to our company's success. We are looking for a passionate teammate to support our retention and activation efforts. Your mission will be focused on creating high quality marketing campaigns aiming to educate and increase the engagement of our users across the customer lifecycle.

Qualifications:

2-4 years of relevant experience.
Excellent English and communication skills.
Firm understanding of segmentation, messaging and strategy.
Experience in creating lifecycle email flows.
Solid understanding of both technical and creative sides of email marketing and marketing concepts.
Data driven, continually seeking to innovate to drive improved results.
Ability to multitask and meet tight deadlines.
Flexibility and ability to adapt in fast-paced environments.
Hands-on experience with HTML, or equivalent experience working with developers to create responsive email templates that look great across email clients - Advantage.
Familiarity with Salesforce and Pardot - Advantage.
Experienced at delivering multi-channel campaigns - Advantage.

Bonus points:

Familiarity with Salesforce and Pardot.
Experienced at delivering multi-channel campaigns.

A day in the life and how you'll make an impact:

Customer Journey Mapping - Analyzing touch points within the organization and capitalizing on commercial opportunities.
Initiate & manage engagement, retention and email campaigns from A to Z: planning, execution, analysis and optimization of both one-time and lifecycle campaigns, including segmentation, content, design and deliverability. Work closely with internal teams including product teams, designers, copywriters, etc. to create high quality, effective marketing materials that align with the overall brand and product strategy.
Analyze, monitor and optimize key performance metrics on a weekly, monthly and quarterly basis and communicate the results and conclusions to management.
Identify and implement new tests and strategies, continually seeking to innovate to drive improved results
Ensure all campaigns comply with industry policies, best practices and technical deliverability.

About the hiring department:

he Growth department is made up of 5 teams: Marketing, Performance, Content, Community and Communications. As part of the team you'll be a stakeholder in various tasks, including market research, competitive analysis, campaign execution, and content creation.

We work closely with Product teams, Marketing teams, Design, and other cross-functional stakeholders to ensure that our products are positioned and marketed effectively.

We're the ones who make sure our product reaches new audiences and that users keep coming back.
As part of a Growth team within a fintech company, you'll have a unique opportunity to make a real impact on Melio, its product, our users and help the company scale.

About Melio

Melio builds business-to-business (B2B) payment tools so small business owners can spend less time in the back office and more time on their craft. As the fastest-growing B2B payment platform in the US, Melio is working hard to find new and better ways to help small businesses succeed in the ways that work best for them.

With offices in New York, Denver, and Tel Aviv, and a vibrant work culture, Melio is expanding every single day. We are a diverse group of people who love what we do and do what we love. If you are a driven and passionate team player, you will fit right in. We are an equal-opportunity employer and are always on the lookout for top-notch talent—please reach out if you would like to join us on this exciting journey!