Senior Manager, Brands In Culture - Tequila & Vodka

Job Description :

Title: Senior Manager, Brands in Culture – Tequila & Vodka

Type of Role: L5 Senior Manager

Reports to: Director Brands in Culture

About the role

We’re looking for a dynamic, experienced leader with a proven track record of building brands through culture and translating cultural relevance into meaningful business impact. Working across an iconic portfolio of spirits brands, this role will champion a culture-first approach and identify the moments, communities and conversations where our brands can show up with authenticity, relevance and impact.

We’re looking for a leader who can bring together strategic thinking, creative ambition and strong cross-functional leadership to continue driving these brands forward in culture while delivering against our broader brand and business goals.

Leadership Accountabilities:

Responsible for developing and implementing integrated culture-forward communications and activation plans that embed our brands in key moments and deliver against key business objectives
Oversee Ketel One, Casamigos with potential to take on additional brands as business priorities shift
Be part of leading Influencer, Earned and Integrated Communications strategies that are aligned with brand strategy, drive reach and build relevance and drive business results
Demonstrate strategic thinking, translation of strategies into differentiated plans for the brand
Manage agency partners to ensure they are familiar with and follow Diageo guidelines for building brands and for responsible marketing
Work with Procurement to ensure all partnership contracts are compliant, efficient and well structured
Work with and integrated marketing mix (CR, Customer Planning, Commercial/Sales, Local Teams/National/Strategic Accounts, Innovation, Legal, CR, etc.) to develop through-the-line campaigns that spark in culture
Maintain a strong internal control and compliance environment consistent with the Diageo Marketing Code, Digital and Social Media Guidelines, and Diageo compliance policies

Complexity of the Role:

Requires experience in the earned advocacy discipline, including integrated communications strategies, influencer management, brand planning, contextual brand integration, project management and M&E
A proven ability to execute programs consecutively with consistent success
Strong influencing and negotiation capabilities involved working with senior brand stakeholders both internally and externally
Ability to motivate and inspire agencies and brand partners
Must be self-starter who can easily shift between strategy and execution
Multi-tasker that can manage multiple workstreams at once

Key Outputs & Deliverables:

Bring forth ideas and programs for brands that drive brand fame, earned value and in culture
Develop and execute integrated campaigns and programs that drive shareholder value and generate growth against core brand and business objective
Effectively manage agencies and additional 3rd parties for best in class program ideation, implementation and delivery of results within budget and scope of work
Manage process from concept to implementation, engaging important cross-functional stakeholders along the way
Works and contributed into the larger Tequila & Vodka team portfolio goals – driving consistency and efficiencies amongst M&E, agency partners, award submissions, etc.

Professional Experience & Qualifications:

8+ plus years of relevant experience with a record of leading and implementing integrated in culture programs with experience in highly regulated industries
Vast understanding of Public Relations, Experiential Marketing and Influencer Marketing and how it works withing the larger Marketing mix
Authentic communicator with experience working successfully with multiple brand stakeholders

Education:

Undergraduate degree - degree in marketing, business management, communications desirable

Salary Range: $125,925.00 - $209,875.00

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2026-08-13