Performance Marketing Manager (AI + NSFW Webapp)

You're a full-stack performance marketer who eats data for breakfast and converts cold clicks into loyal spenders. You're fluent in affiliate traffic, direct buys, and AI-assisted ad ops. You've optimized campaigns on Voluum, scaled across adult (optional) + mainstream traffic sources, and thrive in fast, feedback-driven environments.

Build, scale, and optimize an acquisition engine using affiliate, direct, and paid traffic strategies, while owning every metric from click to LTV.

Responsibilities

TRAFFIC & ACQUISITION

Drive significant traffic from Meta (FB) and Google search (Main channels)
Manage and grow affiliate traffic partnerships: recruit, onboard, and optimize affiliates across networks.
Drive direct media buys: adult (TrafficJunky, ExoClick), native (MGID, Taboola, Outbrain), push, and more.
Build & optimize landing pages, funnels, and AI-enhanced creatives.
Use Voluum for full attribution, ROI analysis, traffic routing, and fraud detection.
Manage designers to deploy ad copy, images, and creatives using AI tools.

STRATEGY & GROWTH

Master registration funnel optimization to drive conversions
Build and execute a multi-channel growth plan tailored to direct + affiliate ecosystems.
Constantly test and scale based on ROI, LTV:CAC, retention, drop-off, etc.
Drive retention and increase ARPU by setup converting email sequences
Scale acquisition and conversion campaigns using first-party behavioral data.

DATA, TOOLS & REPORTING

Build and maintain a live performance dashboard: traffic source spend ROI conversion retention.
Ensure proper pixeling, tagging, and analytics integrations: Voluum, GA4, Amplitude, etc.
Prepare clear weekly reports tracking spend, conversions, cost per action, and cohort behavior.

COMMUNITY & ENGAGEMENT

Build and grow a significant brand presence on Twitter/X and Discord.
Create and test viral loops and user referral programs.
Support community-led growth through influencer partnerships, giveaways, or social-led campaigns.

TEAMWORK & EXECUTION

Adhere and own company OKRs to drive focused results
Attend daily standups to align tech with marketing goals.
Brief and manage designers, copywriters, affiliate managers, and developers.

Requirements:

4+ years in performance marketing, with proven experience in affiliate and direct traffic buying.
Deep experience with Voluum, campaign routing, fraud protection, and media planning.
Strong knowledge of Meta (FB) Ads and Google Search - a must!
Ability to build and scale affiliate programs and optimize partner traffic.
Experience in building or growing Twitter & Discord communities.
Strong skills in Google Analytics, Amplitude, UTM strategy, funnel A/B testing, and behavioral analytics.
Hands-on experience with AI creative tools.