B2B Marketing Manager - Tebex

Who We Are Looking For

You are an experienced B2B Marketing Manager who can lead the strategy, planning, and execution of global marketing initiatives to drive awareness, considerations, and usage of Tebex services. This role includes leading the coordination of complete holistic marketing programs that cover lead generation, awareness initiatives, events, PR, product marketing, editorial, and digital marketing in partnership with the broader business and sales teams.

Requirements:

What You Bring

Skills such as multitasking, managing information and problem-solving, ability to work across functions, and creativity.
Well-organized, communicative, and eager to contribute to team success.
Fluency in English, with excellent verbal and written communication skills.
MS Office skills (Word, Excel, and PowerPoint)
Passion for gaming
Bachelor/Master Degree student or equivalent within Business Administration, Marketing, or a related degree program.

Bonus Points

Experience working in the payment platform industry

About Us:

As part of Overwolf, the leading modding platform in the game industry, Tebex supports thousands of server owners and content creators on various platforms, including Minecraft, Rust, Discord, Ark, FiveM, and more.

Responsibilities:

What You Will Work On

Develop and lead a B2B content strategy across LinkedIn, Medium, Twitter/X, and other relevant social channels, including webinars and research papers
Manage and lead an always-on PPC/performance marketing strategy across LinkedIn, Facebook, Google, and Bing, including briefing in creative and copywriting needs where applicable and ongoing reporting analysis
Lead a global B2B events strategy to promote Tebex’s offering at conferences around the world, supporting C-level speaking opportunities and dinners/networking opportunities
Collaborate with both the sales and creative teams to produce ongoing marketing materials and sales decks
Research and write weekly thought-leadership articles and blog posts surrounding the gaming payment industry that will engage our B2B clientele
Operate and own an industry-leading B2B monthly newsletter by curating the latest product marketing initiatives
Manage PR initiatives to gain brand awareness and traction amongst our target demographic within tier 1 B2B publications and podcasts
Coordinate and execute regular competitor analysis to ensure we keep ahead of the market in our marketing activities.