Senior Demand Generation Lead

Sweet Security is looking for a *Senior Demand Generation Lead* to define and scale our global demand strategy, driving pipeline growth across enterprise accounts. You'll play a key role in building and executing integrated programs across ABM, content, paid channels, and field, working closely with Sales to accelerate revenue in competitive, multi-stakeholder environments.

*Job requirements*

* 6+ years of experience in B2B demand generation or growth marketing in enterprise SaaS, preferably in Cyber Security
* Hands-on experience managing PPC campaigns (Google & LinkedIn), including A/B testing and optimization
* Proven track record of driving pipeline and revenue in complex sales cycles
* Strong understanding of ABM, attribution models, and paid media strategies
* Forward-thinking and hands-on approach for AI-based demand tools and processes
* Experience with marketing automation platforms (e.g., HubSpot, Marketo)
* Data-driven mindset with solid understanding of funnel metrics, attribution, and ROI
* Excellent English communication skills and ability to work cross-functionally in a global environment
* Self-starter, comfortable working in a fast-paced startup environment

*Job responsibilities*

* Own and execute the end-to-end demand generation strategy to drive pipeline and revenue growth
* Build and scale ABM programs aligned with sales priorities and target accounts
* Lead content-based campaigns that adhere to brand and product marketing initiatives
* Oversee paid growth strategy across channels, ensuring alignment with broader demand efforts
* Collaborate closely with Sales, BDRs, Product Marketing, and MarkOps on targets, messaging, and performance

*Talk to us if you are:*

* A builder who can scale up entire inbound motions
* A self-starter who knows how to get to their respective revenue goals, sets plans, and meet KPIs without failure
* A creative thinker who brings effective initiatives to the table and can execute on them quickly

Job Type: Full-time

Work Location: Hybrid remote in תל אביב -יפו, מחוז תל אביב

Application Deadline: 28/06/2026