Performance Marketing Lead

As a Performance Marketing Lead, you will be responsible for driving the company's paid digital marketing strategy, optimizing campaign performance, and achieving profitable growth across various digital channels.

Requirements:

2+ years of experience in a similar role with a focus on PPC and Performance Marketing.
Proven expertise in Google Ads, Facebook Ads Manager, TikTok Ads, and Google Analytics.
Experience managing international campaigns in global markets.
Strong data analysis skills and proficiency in Excel / Google Sheets.
Creativity, initiative, and the ability to work independently in a fast-paced environment.
Fluent English - a must.

Responsibilities:

Develop and manage the Performance Marketing strategy across Google Ads, Meta (Facebook & Instagram), TikTok, Pinterest, and other paid media channels.
Plan, create, and manage creative assets tailored for different audiences.
Conduct ongoing data analysis and campaign optimization to improve ROAS, CPA, and LTV.
Work closely with the creative, content, and data teams to develop high-performing marketing campaigns.
Run A/B testing on creatives, ad copy, and landing pages.
Research market trends and identify new opportunities for digital growth.
Manage budgets effectively to maximize ROI and ensure cost-efficient scaling.
Utilize analytics tools such as Google Analytics, Meta Business Suite, GTM, and custom dashboards to monitor performance.