Manager - Marketing Communications

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What We'll Bring:

This role will lead and manage all content initiatives and collaborate with PR, marketing, product and customer service to help define both the brand story and to ensure that the content is engaging and optimized across all media platforms.

What You'll Bring:

Key areas of responsibility

Contribute to the marketing team to deliver best-in-class content for the brand
Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term
Manage all social media platforms and create and maintain a consistent and authentic voice for CIBIL
Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience
Develop and manage the editorial calendar for all products platforms – website, blog, social media and PR
Be the owner of best practices in grammar, messaging, writing, and style
Leverage market data to develop content themes/topics and educate customers that leads to critical behavioral metrics

Impact You'll Make:

· Create an effective PR & content strategy – Ideate and define long term and day-to-day content goals and create content to effectively reach the desired target audience and marketing goals. Target content to specific audiences and look for content that is in demand. Keeping up to date with content trends, consumer preferences and behavioral trends

· Own all social media platforms – Create and execute best strategies for social media channels including but not limited to Twitter, Facebook, Instagram and LinkedIn. Monitor new social tools and community building initiatives for new capabilities

· Maintain editorial calendar - Manage PR & content calendar and ensure that the content remains consistent across all platforms. Manage the calendar by scheduling due dates and tracking content through the editorial process.

· Write and edit content – Write content for a variety of platforms including blogs, websites, and social media & PR . Maintain an appropriate tone in writing, adhering to the brand style guide

· Monitoring – Establish KPIs for measuring content performance and maintain reporting at a weekly and monthly cadence.

TransUnion Job Title

Sr Analyst, Creative Marketing