IBex Director

The Innovation and Business Excellence Director is responsible for driving sustainable growth and maximizing value for AstraZeneca in the Israeli pharmaceutical market through the development and implementation of innovative strategies, operational excellence initiatives, and data-driven insights.
Key Responsibilities and Purpose:
Innovation Leadership: Identify and implement innovative solutions to address unmet business needs and opportunities, enhance HCPs engagement and advocacy improvement, and improve healthcare outcomes in Israel.
Data & Insights: Leverage advanced analytics and data science techniques to gain deep insights into market trends, customer behavior, and competitor activities, informing strategic decision-making.
Sales Force Effectiveness (SFE): Design and execute programs to enhance sales team performance, drive engagement with healthcare providers (HCPs), and ensure optimal resource allocation.
Omnichannel Strategy: Develop and execute innovative omnichannel strategies to engage HCPs and patients, leveraging digital technologies and traditional channels to deliver personalized and relevant experiences.
Operational Excellence: Lead process optimization initiatives, improve operational efficiency, and drive cost reduction to enhance overall business performance.
Capability Development: Foster a culture of continuous learning and development within the organization, ensuring employees have the skills and knowledge to thrive in a rapidly changing healthcare landscape.
Success factors:
Strategic Vision: Ability to develop and articulate a clear vision for IBEX team, in alignment with AstraZeneca's global strategy and local market dynamics.
Data-Driven Leadership: Proven ability to leverage data insights to drive business decisions, optimize processes, and deliver results.
Collaborative Approach: Strong interpersonal and communication skills to build effective relationships with internal stakeholders and external customers and partners.
Adaptability: Ability to navigate the complexities of the Israeli healthcare system and respond effectively to changing market conditions and regulatory requirements.
Change Management Expertise: Ability to lead and implement transformational change initiatives across the organization, ensuring smooth transitions and minimal disruption.
The iBex Director is a member of the local senior leadership team, responsible for accelerating growth through innovation strategy and implementation as it relates to digital innovation and patient centricity and sales excellence.
The iBex Director and team will work closely with business leaders and HR to reshape our marketing agenda and coordinate the implementation of key Digital, Innovation and Patient Centricity initiatives.
The creation of this function and unit is aligned with Israel ambition to improve the lives of patients by delivering life-changing medicines across the country, delivering growth through innovation for Patients, Payors and our Organisation to achieve financial targets and lead a play to win mindset a cross the organization by focusing on Patient Centricity, Payor, Value & Access and Digital transformation
As part of this role they will act as the bridge between regional functions, to evolve our go-to-market model through digital and successfully shape and scale digital health solutions and bring new trends , practices and new ways of working into our organization .

In addition, they lead the technical operations agenda for Israel IT team and providing support and tools to the all organization.
Accountabilities
Leadership
Lead IBEX Team as a change making team shaping, influencing and best practice sharing across all Tas.
Align among the IBEX team members (Omnichannel, SFE, digital analytics and capabilities) to ensure AZIL Go to Market model is impactful, effective and productive.
Ensure the IBEX team is well developed and trained, maximize business acumen among all team members and strive for excellence in planning and execution.
Act as a change agent and Partner with Commercial to drive Cross-commercial capability alignment and excellence cross Israel (KAM, Sales Ex, Marketing Ex, Launch Ex, ComEx etc)
Partner with regional (WESE, EUCAN) and global teams to drive Cross-commercial capability alignment cross Israel (KAM, Sales Ex, Marketing Ex, Launch Ex, ComEx etc).
Partner with the BUDs and other SMT members to prioritize and oversee delivery of initiatives and projects across all IBEX domains, focusing on commercial excellence.
Lead the launch excellence readiness process in AZIL
Omnichannel and digital strategy and execution
Drive strategic capabilities by embedding new Digital and Commercial Capabilities, mindset and ways of working across marketing, sales and medical teams.
Lead the development and execution of innovative omnichannel engagement strategies for target audiences, including healthcare professionals (HCPs), patients and the general public.
Ensure marketing campaigns are valuable and drive customer engagement enhancement across all Tas.
Ensure seamless integration of digital and traditional marketing channels to deliver a consistent and personalized HCP experience.
Stay abreast of the latest trends in digital health and pharmaceutical marketing to identify and implement new channels for HCP engagement.
Utilize and implement tools to enhance customers engagement, e.g: HCP portal, new omnichannel automation capabilities, AI tools for content creation, etc.
Implement measurement and reporting to ensure learning and continuous improvement of digital and OC campaigns.
Enable culture change through the implementation of the EUCAN signature capability programme to evolve/build patient centric design and Agile capabilities, bringing tangible programmes to support of ‘Culture of life-long learning’ for our marking and sales teams
Set Digital Transformation agenda from capabilities to accelerator initiatives
Partners with Commercial to drive Cross-commercial capability alignment cross Israel (KAM, Sales Ex, Marketing Ex, Launch Ex, ComEx etc)
Data, business insights and business intelligence
Develop and oversee a comprehensive data and insights strategy for AstraZeneca Israel.
Establish robust systems for data collection, analysis, and visualization, ensuring data integrity and quality.
Translate data insights into actionable recommendations to drive business decisions and enhance commercial performance.
Partner with global teams to leverage best practices and tools for data management and analytics.
Sales Force Effectiveness
Design and implement SFE programs that optimize the performance and productivity of the sales team – segmentation and targeting, profiling, territory management,
Leverage data and analytics to identify training needs, track rep performance, and provide targeted coaching and development opportunities.
Collaborate with sales leadership to develop and implement sales strategies that align with the overall business goals.
Maintain reporting and analytics to support sales excellence
Own sales force bonus policy and scheme, ensure process is conducted according to the policy.
IT
Maintain excellent level of technical support to all AZIL employees.
Partner with omnichannel and digital team to support marketing campaigns execution.
Own, develop and maintain the Veeva CRM platform. Partner with global CRM team to ensure all developments are implemented.
Oversee the implementation and maintenance of IT infrastructure and equipment, to support commercial operations and data analytics initiatives.
Manage relationships with IT vendors and service providers to ensure optimal system performance and security.
Collaborate with the BI team to develop dashboards, reports, and other tools that provide actionable insights to drive business decisions.
Bring in novelty and ensure broad usage among all TAs, focusing on AI tools and capabilities.
Learning and capabilities development
Develop and execute training programs to enhance the skills and knowledge of the commercial team across various functions (sales, marketing, medical) – e.g. Account working, patient centric solutions and other global and local requirements
Foster a culture of continuous learning and professional development within the organization.
Identify and implement new learning technologies and methodologies to improve the effectiveness of training programs.
Internal and external innovation
Internal innovation
Plan and initiate simplification projects (mainly business applications) to improve working processes in AZIL
Implementation and Management of AI in the Organization
External innovation
Increase innovation network to deliver tangible solutions to patient and healthcare system challenges.
Represents Israel in EUCAN Patient Centricity workstream and in Health Innovation Hub network.
Collaborates with Government Affairs and Market Access to maintain the narrative for AZ health innovation hub Manage Innovation Hub network, collaborate with external stakeholders to ensure successful/impactful launch of hub initiatives and development of concrete solutions to genuine patient/ system challenges per scorecard objective.
Ensures learnings from global Digital Health programmes are shared with Tas.
identify and shape partnership opportunities.
Accelerate the journey from multi to omnichannel to improve reach, efficiency and impact of go to market model
Drives the Multichannel journey in Israek working with WESE AND EUCAN IT to enabled multichannel capabilities to increase the number of physicians engaged through a multichannel approach
Leads Israel agenda as it relates to Digital role in Commercial Model
Education, Qualifications, Skills and Experience
Education:
Advanced degree (MBA, MSc) in a relevant field (Business Administration, Industrial engineering, Data Science, Healthcare Management, etc.)
Experience:
Minimum 8+ years of experience in global organizations the pharmaceutical or healthcare industry, with a proven track record in commercial operations, sales force effectiveness, or digital marketing.
Demonstrated leadership experience in managing teams and driving change initiatives.
Proven business partnering skills across multiple stakeholder groups, experience of working with Senior Management Teams with good influencing skills.
Experience of successful influencing cross functionally, cross-culturally and cross-brands
Evidence of the ability to pull together diverse teams over whom they have no line management responsibility.
Proven project management skills in matrix organisations.
Strong expertise in strategic planning, data analytics, business intelligence, and digital technologies.
Experience in implementing and managing CRM systems and other sales/marketing technologies.
Skills:
Strategic thinker with excellent analytical and problem-solving skills.
Strong leadership, communication, and interpersonal skills.
Ability to collaborate effectively with cross-functional teams and external stakeholders.
Knowledge of the Israeli healthcare landscape and regulatory environment.
Fluent in English and Hebrew (both written and verbal).