Performance Marketing Lead

We’re a global DTC brand house with a stronghold in lifestyle and jewelry. We've built multiple category-defining brands with deep vertical integration—controlling everything from product to fulfillment.

As we scale aggressively across new markets and audiences, we’re investing in a sharper, faster, and more experimental approach to performance marketing—one that fuses data, creative, and smart tech to unlock new levels of profitable growth.

THE OPPORTUNITY

We're looking for a Performance Marketing Lead to own acquisition across paid media, lead a high-performance team, and partner deeply with creative, tech, and analytics to scale customer growth across channels.

This isn’t a siloed PPC role. It’s a high-leverage seat at the table where you’ll influence strategy, messaging, team structure, and growth planning. You’ll work in tight loops with creative and brand teams to test big ideas quickly—and kill what doesn’t work even quicker.

Requirements:

Must-Haves

4+ years in performance marketing with direct, hands-on Meta ads experience
Track record of scaling campaigns across Meta with high 6 or 7-figure monthly budgets
Experience leading small performance teams and working cross-functionally
Strong analytical chops (GA4, post-purchase data, attribution logic, etc.)
Proven ability to translate data into creative strategy and actionable insights
Comfort using and adapting AI tools in daily workflow
High-level English, written and spoken

Bonus Points For:

Experience scaling across TikTok, YouTube, AppLovin, or other emerging platforms
Background in DTC lifestyle, fashion, or jewelry
Familiarity with UGC/influencer seeding and whitelisting strategy
Past experience in high-growth, fast-iteration environments

WHY THIS ROLE MATTERS

You’ll own the most important revenue-driving engine in the company
You’ll work with real creative freedom—test quickly, iterate fast, and see results clearly
You’ll shape the growth stack from acquisition through retention
You’ll join a leadership team that values results over politics and tests over opinions

Responsibilities:

Lead paid growth strategy across core and emerging channels

Own the full-funnel acquisition roadmap across Meta, Google, and emerging platforms like TikTok and AppLovin
Set budget allocation, ROAS targets, and test plans based on CAC and LTV performance
Translate performance data into clear decisions across creative, messaging, and media mix

Drive performance through data, iteration, and experimentation

Build a testing engine across audiences, formats, offers, and creative angles
Work closely with analysts to build dashboards, interpret trends, and extract insights
Influence landing page and CRO strategy based on campaign performance (in collaboration with product and site teams)

Personally manage Meta (Facebook/Instagram) campaigns

You will own Meta hands-on—structure, scaling, retargeting, creative rotation, and budget pacing
You’ve managed high 6- or 7-figure monthly budgets and know how to scale without compromising ROAS
You know when to pivot creative vs. when to hold, and how to brief creators to get what you need

Use AI + automation to scale smarter

Leverage AI tools for creative ideation, copywriting, research, and workflow optimization
Build a faster, leaner execution loop using automation and performance tooling

Lead and develop a lean performance team

Manage a cross-functional team including performance marketers and an influencer marketing lead
Set clear KPIs, coaching cycles, and accountability across all paid activity

Collaborate closely with brand, creative, tech, and product teams to stay aligned and move fast

Division:
Line Of Business