CRO

A company on a mission to help people become the best version of themselves is looking for a talented CRO.

As a well-funded consumer-focused digital health startup, they're building a driven, high-growth organization powered by amazing talent and innovative technology.

RESPONSIBILITIES:
Lead the development and execution of A/B tests, multivariate tests, and personalization strategies to improve conversion rates and optimize user experiences.
Conduct and analyze user research, heatmaps, session recordings, and surveys to identify drop-off points and pain points in the user journey.
Develop and implement a comprehensive CRO strategy focused on increasing conversions across all digital platforms, including web and mobile interfaces.
Work closely with UX/UI designers, developers, and content teams to create and execute on optimization plans. Ensure changes are effectively implemented and tracked.
Use tools such as Google Analytics and other CRO platforms to measure, analyze, and report on the effectiveness of experiments.
Apply a user-centered approach to solving design and usability challenges, creating smooth and effective user flows that drive desired outcomes.
Continuously refine the CRO process, advocating for best practices in testing and optimization within the organization.
Work closely with stakeholders from marketing, sales, and product teams in an agile environment, ensuring alignment on goals and strategies.
Skills, Knowledge, and Experience:
Minimum 3-4 years of experience in a CRO or digital optimization role, with a proven track record of improving conversion rates.
Strong understanding of A/B testing, multivariate testing, and personalization techniques. Expertise in using testing platforms and analytical tools like Google Analytics.
Ability to draw actionable insights from user behavior data, and translate these insights into optimization plans.
Comfortable with the technical aspects of web analytics, basic HTML/CSS, and JavaScript, with the ability to communicate requirements to developers.
Understanding of UX/UI principles and how design impacts conversion rates.
Excellent verbal and written communication skills, with the ability to present insights and recommendations to cross-functional teams.
Nice to Have:
Familiarity with conducting and analyzing user research, such as heatmaps, click tracking, and session replays.
Experience in working with e-commerce platforms and driving sales conversions.
Basic knowledge of HTML5, CSS3, and JavaScript.