Product Marketing & Sales Enablement Manager

Nayax is looking for a Product Marketing Manager to join our successful marketing team. As the Product Marketing Manager specializing in Sales Enablement, you will be at the forefront of empowering our sales team with the knowledge, tools, and resources needed to drive revenue growth and achieve sales targets. You will lead the development and execution of a comprehensive sales enablement strategy, leveraging your expertise to identify, evaluate, and implement sales enablement tools and technology platforms. Collaborating closely with cross-functional teams, you will ensure alignment of messaging, positioning, and go-to-market strategies. Additionally, you will establish key performance indicators (KPIs) to measure the effectiveness of sales enablement initiatives, providing regular reporting and analysis to stakeholders.

**This is a temporary role for 8 months with a high probability of becoming permanent.

IN THIS POSITION YOU WILL:

Develop and execute a robust sales enablement strategy aligned with company goals and objectives, driving sales team effectiveness and revenue growth.
Collaborate closely with product management, marketing, and sales teams to ensure alignment of messaging, positioning, and go-to-market strategies, maximizing impact and effectiveness.
Identify, evaluate, and implement sales enablement tools and technology platforms to streamline sales processes, enhance productivity, and improve sales effectiveness.
Establish KPIs to measure the effectiveness of sales enablement initiatives, track progress against goals, and provide regular reporting and analysis to stakeholders, driving continuous improvement and optimization.
Conduct market research to understand our consumers’ preferences then target and segment our customers effectively based on this research.
Create marketing collateral to enable the sales team, and educate them through relevant materials (such as value proposition, SWOT, objection handling, battle cards, and more).
Oversee product launches, feature releases, and product positioning.
Create product marketing content that clearly and effectively communicates our value proposition, and enables an efficient customer journey from onboarding, upskilling, and growth.
Create product education content, demonstrating our product and feature capabilities and value for our customers.

Requirements:

WE ARE LOOKING FOR SOMEONE WITH:

Bachelor’s degree or equivalent experience in a related area
+ 2 years of product marketing experience
Strong verbal, written, and presentation skills
Strong expertise in identifying, evaluating, and implementing sales enablement tools and technology platform
Excellent collaboration and communication skills, with the ability to effectively work cross-functionally to align messaging, positioning, and go-to-market strategies.
Able to research and understand strategies to implement with sales and in the field
Fluent in English and Hebrew – written and spoken

Who we are:

Nayax is a leading global end-to-end retail technology platform for unattended & attended commerce. Our mission is to simplify commerce and payments for retailers while driving growth, optimizing operations, and enhancing consumer engagement.

With a strong global presence over the past 17 years, our core products and innovative solutions provide ample professional development opportunities and a strong sense of community within our organization.

Nayax Israel is our largest site, housing over 20 different departments and located in the prestigious Herzliya Hills, just a short drive north of Tel Aviv or a very short walk from the train station.

Our open space offices accommodate our 400+ employees and when we’re not hard at work, you can find us enjoying an afternoon coffee on the balcony.

For a glimpse of what it's like to work at Nayax, check out our Instagram account! https://bit.ly/3G3QDc4.

Check out Nayax's page under "Best Cool Israeli Companies 2022" by Secret Tel-Aviv: https://bit.ly/3LqzElA.

Nayax is constantly growing and we are always on the lookout for enthusiastic, innovative and eager individuals to join us in our growth!