Lead Product Designer

We're looking for a Product Designer Lead to become our first in-house product designer and help build our new consumer platform from the ground up. This is a rare opportunity to design a zero-to-one product that already has a massive, loyal audience waiting to use it.

This role combines bold product vision with hands-on execution, turning ideas into experiences that are intuitive, elegant, and distinctly Mami.

You'll focus on building the product's design systems, language, and touchpoints, with opportunities to shape how the brand and experience evolve across platforms.

Why this role is unique

You’ll help build a new product from scratch and unlike most early-stage startups, you won’t be designing in the dark. You’ll be shaping a platform for hundreds of thousands of active, loyal users who are already waiting for it.

This is a unique opportunity to define and design an entire suite of products from the ground up, while helping grow the design function as the company scales.

Our ambition doesn’t stop in Israel, we’re building a platform with global reach and worldwide impact.

What You'll Do

Own end-to-end product design across web and mobile.
Define Mami’s UX foundations, workflows, and design system.
Play a key role in strategic decision-making, bringing strong expertise, clear reasoning, and a decisive product-design perspective to the table.
Create intuitive, delightful B2C experiences around community, personalization, and creator commerce.
Partner closely with Product, Engineering, and Growth.
Conduct discovery, test concepts, and iterate fast.
Help shape the design discipline as the company scales.

Requirements:

Proven experience designing zero-to-one products from scratch - ideally as an sole designer or founding team member, with experience at two or more companies.
Strong background in B2C products - must-have.
Experience designing complex flows, user journeys, and community/commerce-driven experiences.
Strong UX and visual design skills with a clean, modern aesthetic.
Ability to move fast, think clearly, and work collaboratively.
Ability to balance long-term vision with hands-on involvement when needed.
Experience with B2B features or hybrid B2B/B2C environments - Advantage

Work Environment

On-site in Tel Aviv. Flexible, but no fixed WFH days

Our Hiring Process

CV + portfolio
Intro Call: (~30 min)
On-site Portfolio deep-dive with Product Leadership
Home assignment (submission and presentation)
CEO Interview

Mami is a fast-growing B2C commerce startup built on community, trust, and authentic connection. What started as Maayan Adam’s creator-led store has become a leading consumer brand with over 300,000 active users. Now, Mami is evolving into a tech-driven platform empowering creators and communities to build their own personalized shopping experiences, redefining how people connect, create, and shop online.