Product Marketing Director

Key Responsibilities Product Storyline & Positioning: Lead and own the company’s global product narrative, strengthening Company’s positioning as a thought leader in Modernization, APIs, and enterprise integration. Strategic Analysis & Competitive Intelligence: Conduct deep strategic analysis of the market landscape and develop “battle cards” and competitive positioning to empower the sales team. Go-to-Market Execution: Create GTM strategies for new products, solutions, and industry verticals, ensuring tight alignment across the revenue funnel with Sales, Product, and Customer Success. Social Media & Communications: Control and execute the global social media strategy, building strategic narratives and visualizations to engage both technical and business audiences. Event Planning & Management: Oversee the planning and execution of industry events and webinars to drive brand awareness and pipeline.MU Performance Measurement: Own the measurement and optimization of marketing initiatives, including MQLs, SQLs, and the overall enterprise marketing funnel. Resource Management: Manage global marketing vendors, agencies, and budgets effectively to maximize market impact. Experience: Minimum of 5 years in B2B marketing, with a proven track record in B2B and Enterprise go-to-market. Domain Expertise: Deep understanding of complex enterprise technologies, including digital transformation, Mainframe modernization, legacy systems, APIs, cloud platforms and integration ecosystems Content & Narrative: Demonstrate ability to craft compelling product stories and translate technical features into business value Strategic Execution: Proven ability to create strong market impact with limited resources, combining high-level strategic thinking with hands on execution Communication: Fluent, Business-level English, experience working with global markets, such as the US and Europe is a significant advantage Tools: Strong command of Marketing Automation platforms, CRM systems and social media management tools Mindset: Creative and resourceful problem-solver who thrives in fast-paced, dynamic environments. Impact & Value to the Company Brand Authority: Strengthen company’s global brand through a unified and sophisticated product storyline. Sales Enablement: Provide the tools and strategic analysis (battle cards) necessary to accelerate enterprise pipeline and revenue. Integrated Connection: Create a strong, integrated connection between Brand, Product, and Sales. Full-time position | Location: Petach Tikva