Manager, Shopper Insights

Job Description :

About the Function:

Marketing

To be used for the Job Profiles of: Brand Ambassadorship, Brand Management, Commercial Planning, Consumer and Customer Marketing, Consumer Planning, Culture and Media Digital Marketing, Customer Activation Marketing, Marketing Innovation, Shopper and Category Marketing

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the role:

The Shopper Insights Manager is an exciting position on the Diageo Category Development team focused on harnessing data, advanced analytics and other research to predict shopper behavior and trends!

Responsibilities include development of a best-in-class approach to uncover insights related to Off Premise Shopper and On Premise Drinker behavior now and in the future. Leverage existing capabilities such as shopper panel and Virtual Reality tools and develop new approaches that will deliver grounded insights to shape our shopper and category strategies. With a key focus on curating insights into actionable ideas this role has phenomenal potential for high-level impact across the entire commercial organization.

Role Responsibilities:

Key Outputs/Results

Development of Hypotheses, Research Plans and Synthesis of all shopper insights, with a focus on predicting future opportunities
Responsible for management of Insights research and projects including vendor/agency management when appropriate
Development and communication of outputs ensuring key opportunities are identified and actioned with customer/sales teams
Development of understanding of changing commercial landscape; eCommerce, convenience, channel shifts, etc.
Work with customer marketing teams on distilling and including as part of BTL plans including opportunity quantification for shopper marketing platforms and programs
Delivery of insights to support standard category management practices: shelf management, promotion planning/analysis, merchandising and other retail execution
Provide general support and recommendations to all partners in support of Diageo Collaboration Center engagements and assist in managing insights content updates

Experience / skills required:
Experience

University degree or equivalent work experience required
Minimum 3 to 5 years relevant experience required, preferably Insights and/or Category Management experience in CPG or Beverage Category
Technical experience with advanced analytic and software skills relevant to Shopper Research/Category Management function
Experience with data management/insight generation (syndicated/Nielsen, Numerator, panel data, shopper loyalty, sales performance tracking)
Strong presentation/communication skills (Written and Verbal)
Proven track record of success in creative thinking, project management, functional/technical skills, decision quality, problem solving and business acumen

Flexible Working Statement:

Flexibility is key to our success. From part-time and compressed hours to different locations, our

people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that

you’re supported from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2025-01-28

Salary Range:

Minimum Salary:

$110400

Maximum Salary:

$184000

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.