Growth Marketing Manager

Kiryat Ono- Main Office · Full-time · Intermediate
About The Position

Growth Marketing Manager

Kendago is a global AdTech company helping top DTC brands grow through smart digital optimisation, creative innovation and performance-driven marketing.

We are looking for a Growth Marketing Manager to join our CRO team and drive growth through full-funnel analysis, experimentation and data-led optimisation.

This role is ideal for someone who combines strong marketing instincts with sharp analytical skills and knows how to turn data, user behaviour and testing into measurable business impact across the funnel.

You will uncover growth opportunities, identify funnel drop-offs and lead optimisation efforts that improve conversion, engagement, retention and revenue.

You will work closely with creative, media buying, analytics and development teams in a fast-paced, high-impact environment.

Our office is located in Kiryat Ono.

This is a hybrid position, including three work-from-home days per week

Requirements

Requirements

BA/BSc in a relevant field
4+ years of experience in digital marketing, growth marketing, brand performance, CRO or a similar data-driven role
Strong experience building and optimising holistic growth strategies, including market research, forecasting, planning, campaign execution and in-depth performance analysis
Proven ability to analyse full-funnel performance and translate data into actionable marketing and optimisation decisions
Strong data orientation, with the ability to independently explore performance data, uncover insights and use them to drive growth
Strong analytical skills with hands-on experience in mapping user journeys, identifying drop-offs and improving conversion across the funnel
Solid understanding of the online advertising world and how acquisition performance connects to on-site conversion and retention
Experience with A/B testing and a strong understanding of experimental design, audience segmentation, tracking and result interpretation
Ability to work with multiple data sources and turn complex findings into clear recommendations for action
Highly organised, responsible and capable of managing multiple priorities
Independent, self-motivated, proactive and curious, with a strong drive to investigate performance, challenge assumptions and uncover new growth opportunities
Detail-oriented, while maintaining the ability to see the bigger business picture and turn insights into action
Humble, collaborative and project-management oriented
Business-minded, creative and an out-of-the-box thinker
Fluent English

Strong advantagerong advantage

Experience with D2C or e-commerce brands
Experience with analytics and visualisation tools such as GA4, Looker, Tableau, Mixpanel or similar
Experience working with Excel, BI tools or SQL for deeper analysis
Experience with heatmaps, session recordings and qualitative UX research tools
Location: Kiryat Ono, Israel
Responsibilities
.What You'll Be Doing:
Own and optimise the end-to-end marketing funnels for multiple DTC brands, from first ad interaction to purchase and post-purchase engagement
Analyse funnel performance across acquisition, landing pages, on-site journeys and conversion points to identify growth opportunities and friction areas
? Proactively dive into data across the funnel, identify trends, anomalies and behavioural patterns, and turn them into actionable insights that drive growth
Translate performance data, market research and user behaviour into actionable hypotheses, prioritised recommendations and testing plans
Lead A/B and multivariate testing initiatives to improve conversion, engagement, average order value and retention
Work closely with creative, media buying, analytics, development and brand teams to improve messaging, offers, landing pages and user flows
Monitor and report on key growth and funnel metrics including CVR, CTR, CPC, CPA, AOV, retention, LTV and engagement
Segment audiences and behavioural patterns to uncover meaningful performance insights across different traffic sources, products and customer journeys
Connect the dots between media performance, user intent, on-site behaviour and business outcomes
Stay up to date with growth, CRO and experimentation best practices, bringing fresh ideas and stronger analytical thinking into the team
Take initiative in identifying new optimisation opportunities, asking the right questions and using data-driven insights to influence priorities and business decisions