Reindeer AI- GTM Engineer

We are a well-funded, early-stage startup hiring our first GTM AI Engineer to build an AI-first go-to-market engine. This role owns the GTM tech stack, outbound targeting, measurement, and automation, with a focus on using AI to improve efficiency and pipeline quality. You will build high-quality ICP lists, optimize outbound sequences and demand gen channels, automate workflows, and deploy AI tools for research, personalization, scoring, and reporting. The ideal candidate is hands-on, highly analytical, experiment-driven, comfortable working with data and automation tools, and excited to apply AI to real GTM workflows in a fast-moving startup environment.

Key Responsibilities

Marketing Ops & Tech Stack Ownership

Own and manage our full marketing tech stack (CRM, sequencing tools, enrichment, analytics, list buildings).
Integrate and automate systems to ensure clean, reliable, real-time data across GTM teams.
Implement AI tools for outbound personalization, scoring, lead routing, and content generation.
Evaluate, onboard, and maintain new technologies and integrations.

Outbound Targeting & ICP Precision

Build and refine highly targeted ICP and account lists using internal data and external sources.
Enrich account profiles using intent signals, firmographic/technographic data, and AI-driven research.
Develop automated triggers for prospect prioritization.

Sequence Measurement & Optimization

Analyze performance of email, LinkedIn, and multichannel outbound sequences.
Run experiments to improve open rates, response rates, and meeting conversion.
Build dashboards and reporting to surface actionable insights for SDR and Growth teams.

Demand Generation

Continuously test audiences, creatives, landing pages, and bidding strategies to improve pipeline quality.
Use AI tools to improve creative generation, targeting, segmentation, and campaign insights.
Build reporting that connects channels to real pipeline and revenue impact.

AI Enablement Across GTM

Deploy AI tools for research, personalization, workflow automation, and content ops.
Build lightweight internal tools, scripts, or automations that make GTM teams faster and more effective.
Partner with Marketing and SDR teams to produce high-quality, AI-assisted messaging.

Requirements:

Qualifications

2+ years of hands-on experience working with AI tools; experience supporting go-to-market use cases is a plus
A passion for AI and AI implementation
Strong analytical skills: SQL, Python, BI tools, or no-code automation tools (Zapier, n8n, etc).
A love for experimentation, measurement, and continuous improvement.
Comfort implementing and using AI tools to support GTM automation and personalization.

Team8:
Reindeer AI