Sports Marketing Manager

Sports Marketing Manager – ISRAEL

Area:

Department:

Direct Reporting Line:

Indirect/secondary reporting line: -

Subsidiary/country: Israel

Location: Holon

GSMS Grade: M4

Number of Personnel Managed: -

Cost Center/Budget and/or Revenue Responsibility: -

Purpose:

Plan, build, and manage the country Sports Marketing portfolio of individual athletes, clubs, associations and (potentially) Culture partners, supporting brand and category objectives.

Ensure positive development of adidas brand image in the country, developing and driving a strategy with a sustainable and profitable business plan (ROI) that supports brand priorities.

Key Responsibilities:

Create the country Sports Marketing plan in alignment with the Global & EM Sports Marketing strategy (all categories along with Sports Marketing Category Managers in BUs), including activation and rights to deliver the brands KPI´s

Assist to identify, assess, secure and maintain industry best portfolio of talent that reflects our Brand positioning.

Deliver industry leading partner activations to drive awareness of our partnerships and brand/product heat.

Create & deliver partner activation calendars supporting key brand moments, leveraging our brand partners to deliver brand & product storytelling.

Manage Sports Partner seeding program to deliver optimal outcomes for our brand in Israel. This includes seasonal product ordering, creation of seeding lists, prioritisation of partners, timely delivery of data, tracking and reporting.

Manage the amplification of our brand partners through campaign activity including the facilitation of Partner publishing briefs.

Review the effectiveness of our brand partner activity via Partner publishing tracking, analysis & reporting for campaign activations.

Track entitlement utilisation to ensure we are maximising benefits and driving ROI through our partnerships.

Owns manage, and allocate marketing working budget in conjunction with the Israel Brand team to deliver the brand strategy.

Relationships & Servicing

Deliver industry best service to our partners.
Maintain necessary contact with key industry personnel to achieve the objectives of the Brand.
Act as liaison between brand partners and adidas internal departments, including brand activation, omni-channel PR/newsroom and sales.

Operations

Ensure all Sports Marketing contract negotiations and operations comply with the Global Sports Marketing Policy and are in line with local legal and budget guidelines.
Deliver all brand partner reporting OTIF.

KPIs:

Execution of the Israel Brand Strategy aligned to business & category objectives
Portfolio depth and brand alignment
Utilisation of partner rights as per contracts and strategy
Partner seeding & activations
MaEx (marketing investment) accuracy
Internal compliance adherence

Key Relationships:

Israel Brand Director
Israel Brand Activation lead
EM Hub Brand Partners and Brand Activation
Israel Category Management
Legal Israel
Finance Israel
External Agencies
Athletes, Influencers, federations, clubs and other partners

Knowledge, Skills and Abilities:

Manager with strong interpersonal, influencing skills and deep sports marketing knowledge.
Sports Marketing experience with strong industry knowledge and established industry contacts.
Proven methodological skills (e.g. Business planning, strategic development).
Strong negotiation skills and contract negotiating experience.

Requisite Education and Experience / Minimum Qualifications:

Bachelors in related field
Minimum 3 years equivalent professional experience, ideally in Sports Marketing, Influencer Marketing or Global Brand Enviorment
Advanced user of MS Office suite of products
Fluent in written and spoken English is a must.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.

JOB TITLE:
Sports Marketing Manager
BRAND:
LOCATION:
Holon
TEAM:
Brand Management & Communications
STATE:
HaMe
COUNTRY/REGION:
IL
CONTRACT TYPE:
Full time
NUMBER:
519369
DATE:
Nov 10, 2024