Head of Growth (AEO/SEO & Organic)

About Opinion Stage

Opinion Stage powers marketers to create quizzes, surveys, and forms that drive higher engagement and get more responses. Main use cases include driving engagement, getting leads, gathering feedback, conducting research, and recommending products. The platform is used by top brands & publishers such as NBC, Warner Brothers, Virgin & Uber. For more information, please visit our website at https://www.opinionstage.com.

About the team

We’re a small, agile, remote-first team that values creativity, data, and results.

About the role

We’re now seeking a Growth Manager with expertise in SEO & organic growth strategies to lead our growth initiatives and help us scale to the next level.

Here are some of the things you'll do:

Plan & execute a growth plan for organic traffic and revenue while focusing on customer value
Strategize the new content needed to meet our AEO/SEO goals while optimizing existing content that delivers results already
Educate and provide regular feedback to writers on headlines, keyword usage, keyword analysis, and related aspects of AEO/SEO
When needed, roll your sleeves and do some of the writing/editing yourself
Drive mentions and visibility for Opinion Stage across leading websites, forums, and social channels.
Design, implement, and iterate experiments to increase traffic/ranks
Audit and measure our AEO/SEO development, implement changes to prevent rank losses in line with search engines & LLMs
Develop competitor gap analysis, including link analysis/anchor text distribution
Keep up-to-date with relevant AI tools, and verify they are fully integrated into our processes
Push forward video initiatives that drive reach & growth
Other things you will suggest (-:

Requirements

Strong writing skills (must-have) and a good understanding of buyer psychology
An expert in all forms of AEO/SEO: onsite, offsite, content, and technical
3+ years of experience in SEO, with a proven track record of organic traffic increase/improvements in rank
Strategic, have demonstrated project management experience, and have a well-rounded digital background
Analytical mindset, ability to digest big data sets and present insights & recommendations
Solid understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
Deep understanding and experience with Google Search Console and Google Analytics
Savvy with writing & SEO tools such as Ahrefs, Frase, etc.
Experience in project managing the development and execution of an organic growth roadmap
High focus on the bottom line – getting more paying subscriptions from organic channels