Product Line Manager

Overview

The Product Line Manager (PLM) is responsible for managing the complete lifecycle of a product line, ensuring strategic alignment with RAD’s business goals. This includes defining the product roadmap, prioritizing features, and collaborating across R&D, marketing, sales, operations, and OEM vendors to deliver high-quality solutions that meet customer needs.

Location: Tel Aviv

Responsibilities
Manage a product line from strategic planning to tactical execution, ensuring timely releases and cost-effective solutions.
Define and maintain the roadmap, prioritize short- and long-term requirements, and analyze market trends and customer use cases.
Work closely with R&D, operations, marketing, and sales teams to adapt products to customer needs and enhance competitiveness.
Fully own relationships with OEM vendors, including product specifications, adaptations, commercial terms, and ongoing support for sales opportunities.
Develop product and marketing collateral (presentations, brochures, webinars, white papers), train sales teams, and support customer account teams to maximize wins.
Monitor competition, identify new opportunities, and ensure RAD’s offerings align with evolving market demands.
Requirements:
Bachelor’s degree in Electrical Engineering, Computer Science, or a related technical field; MBA is an advantage.
Minimum 5 years in product management or PLM roles within telecom, networking, or related industries.
Strong understanding of networking technologies (Carrier Ethernet, IP/MPLS, Security and Encryption).
Knowledge of AI tools an advantage
Define product specs, validate use cases, and work with R&D on technical needs.
Market analysis and competitive positioning expertise.
Excellent presentation and interpersonal skills for engaging with customers, partners, and internal teams.
Ability to work with marketing, operations, and OEM vendors to ensure product success.
Experience in sales enablement, including training and supporting account teams.
Fluent in English; Hebrew is an advantage.
Commitment to continuous learning.