Brand Marketing Specialist | Full-Funnel CRO & Optimization

Kendago is a global leader in Direct-to-Consumer (D2C) digital marketing and advertising, providing brands with a comprehensive suite of services, including proprietary AdTech-backed PPC, creative production, digital marketing expertise, and data-backed CRO optimization. We help our clients grow into world leaders by combining our unique approach to PPC with a focus on brand development, funnel optimization, and ad creativity.

We are looking for a talented, data-oriented Brand Marketing Specialist to join our CRO (Conversion Rate Optimization ) team and drive growth funnel performance through full-funnel analysis, experimentation and data-led optimization.

This role is ideal for someone who combines strong marketing instincts with sharp analytical skills and knows how to turn data, user behaviour and testing into measurable business impact across the funnel.

You will uncover growth opportunities, identify funnel drop-offs and lead optimization efforts that improve conversion, engagement, retention and revenue.

You will work closely with creative, media buying, analytics and development teams in a fast-paced, high-impact environment.

Our office is located in Kiryat Ono.

This is a hybrid position, including two work-from-home days per week

Requirements:

B.A/BSc in a relevant field
4+ years of experience in digital marketing domain as a growth marketer/brand performance manager/Product analyst/Monetization manager or a similar data-driven role.
Proven ability to analyze full-funnel performance and translate data into actionable marketing and optimization decisions
Strong analytical skills with hands-on experience in mapping user journeys, identifying drop-offs and improving conversion across the funnel
Solid understanding of the online advertising world and how acquisition performance connects to on-site conversion and retention
Experience with A/B testing and a strong understanding of experimental design, audience segmentation, tracking and result interpretation
Highly organized, responsible and capable of managing multiple priorities
Detail-oriented, while maintaining the ability to see the bigger business picture and turn insights into action
Humble, collaborative and project-management oriented, business-minded, creative and an out-of-the-box thinker.
Fluent in English

Strong advantages

Experience with D2C or e-commerce brands
Experience with analytics and visualization tools such as GA4
Experience working with Excel
Experience with heatmaps, session recordings and qualitative UX research tools

Responsibilities:

Own and optimize the end-to-end marketing funnels for multiple DTC brands, from first ad interaction to purchase and post-purchase engagement
Analyze funnel performance across acquisition, landing pages, on-site journeys and conversion points to identify growth opportunities and friction areas
Proactively dive into data across the funnel, identify trends, anomalies and behavioral patterns, and turn them into actionable insights that drive growth
Translate performance data, market research and user behavior into actionable hypotheses, prioritized recommendations and testing plans
Lead A/B and multivariate testing initiatives to improve conversion, engagement, average order value and retention
Work closely with creative, media buying, analytics, development and brand teams to improve messaging, offers, landing pages and user flows
Monitor and report on key growth and funnel metrics including CVR, CTR, CPC, CPA, retention, LTV and engagement
Segment audiences and behavioral patterns to uncover meaningful performance insights across different traffic sources, products and customer journeys
Connect the dots between media performance, user intent, on-site behavior and business outcomes
Stay up to date with growth, CRO and experimentation best practices, bringing fresh ideas and stronger analytical thinking into the team
Take initiative in identifying new optimization opportunities, asking the right questions and using data-driven insights to influence priorities and business decisions

Biz Dev:
CRO

Remote/Part time:
Remote