Product Marketing Manager

Riverside empowers creators and businesses to create high-quality audio and video content. Since launching, we have experienced rapid growth and are trusted by customers such as Spotify, NY Times, NBC, CNN, and iHeartMedia.

We are looking for a product marketer to join our Marketing team. This role combines strategy and hands-on execution where you’ll own products and campaigns end-to-end.

What you’ll do:

Conduct market, competitive, audience, and use case research to inform our marketing strategy and product development
Own the messaging architecture of the company; ensuring messaging is always up-to-date with the most current customer, competitor, and market insights, as well as target segments and customer segmentation and persona definition
Partner with the product team from inception to launch on product features, with an eye toward company strategy, differentiators, and customer needs.
Identify revenue opportunities and act on them (i.e. new use cases, restructured partnerships, new features, or reimagined audience segments)
Collaborate with our demand gen and creative teams to inform the targeting and messaging of new campaigns
Work with Sales, CSM, and Support to channel structured insights

Requirements:

Who you are:

4+ years of product marketing experience, with 2+ years working at a B2B SaaS company
You have owned the product marketing of a product or product line
Creative marketer with storytelling capabilities
Strong communicator (verbal and written) that can turn research into actionable insights
Cross-functional skills to build processes and work with product, sales, and support



Bonus:

Worked in the audio/video/media industry
Experience with a PLG and sales-assisted motion

Values that help you succeed at Riverside:

Hungry, passionate, and deeply curious
Bias towards action
Independent, self-starter
Entrepreneurial spirit